Ultimate Guide to Podcast Advertising in 2024

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.

How Much Do Radio Ads Cost? 

How much do radio ads cost today? We break down the numbers and provide all the context you need.

What Are the Top Podcast Networks in 2024?

What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...

ARM's 2024 Outlook

Audio insights and perspectives from industry insiders on the year to come. 

Gen Z to Alpha: Key Generational Insights

Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.

How to Advertise on Pandora

Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.

Programmatic Spotlight: Programmatic and Creative

What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.

The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Top 5 Reasons Your Brand Should be Investing in Programmatic Audio Advertising

Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

How Audio Drives DTC Success

Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.