Ensure Your Target Audience Hears Your Message.

Exclusively available as part of the ARM PRO platform, ARM PRO: Audience is a bespoke audience buying engine that lets brands pinpoint their target market across a human-vetted, brand-suitable suite of audience environments, including podcasts, streaming audio, and more.


Why brands are tuning in to ARM PRO: Audience

  • Exclusive media rates  
    Access ARM’s exclusive preferred media rates with leading audio publishers via a more direct supply chain that includes VAST-based technology and private marketplaces, thus lowering the ad tech tax.
  • Custom targeting 
    Leverage our first- and third-party targeting solutions, including demo, contextual, and show-level targeting to put your message in front of the right audience.
  • Maximized reach
    Maximize reach against your target audience though our custom reach and frequency optimization platform. Turn programmatic audio into an always-on reach vehicle as you do for other channels like display, video, and social.
  • Unparalleled transparency 
    Get a standardized, show- and genre-level view of ad performance, including frequency, across your entire campaign.
  • Access to specialization
    Plug into ARM’s dedicated team of the industry’s top audio strategists, media planners, and creatives solefly focused on making sure your message resonates–and drives results.
  • Simpler buys
    Easily run campaigns across the full breadth of available inventory, including top shows across multiple networks, in a single buy; no direct deal management required.

Audience

Coverage across premier publishers with one buy

How it works

1

ARM Audio Experts discovers and builds your audience across top streaming audio and podcast placements

2

ARM secures all inventory in the convenience of a single media buy 

3

Your ads are served dynamically using industry-leading programmatic technology to ensure relevance, impact, and transparency

4

Get standardized, show- and genre-level performance reporting for your entire campaign 

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"As a team of audio experts, ARM has helped us find and connect with our target audience. Their dedication to navigating the nuances of podcasting and radio has resulted in our message being heard where it matters most."

Stephanie Kent
Senior Manager, Affiliate and Partnerships,
Ritual

Let’s get your message heard

Brands - like Stamps.com, FanDuel, Grammarly and more - are working with us to take their audience targeting to the next level. Let ARM PRO: Audience get to work for you!

Find out more about ARM PRO: Audience by contacting your ARM representative or dropping us a line here.