Video Podcast 101: What It Is and Why You Need It

Video Podcast - aka "vodcasting" - is an emergent medium that represents two perfectly paired worlds colliding–video and podcasting. The allure makes sense. Video accounts for 82.5% of global internet traffic, and podcast consumption has skyrocketed, with the average user listening 51 minutes a day.

So why is vodcasting so powerful? And how can it turbo-charge your media plan? Download our ebook to find out.

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Vodcasting 101: What It Is and Why You Need It

Vodcasts are a dynamic and growing channel. In this e-book, we will offer context and insight for brands eager to join the space. In this ebook, we cover:

• Why vodcasts are a powerful medium
• Why brands should integrate vodcasting into their marketing mix
• How to get started

84%

84% of Gen Z podcast listeners have tuned into at least one vodcast in the last month.

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Video Podcast 101: What It Is and Why You Need It

Vodcasting 101: What It Is and Why You Need It

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Vodcasting 101