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Podcasts Overtake AM/FM in Spoken-Word Listening: What It Means for Advertisers
For the first time ever, podcasts have surpassed AM/FM radio as the leading source of spoken-word audio listening in the United States.
According to new data...
Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact
Digital audio isn’t a niche experiment anymore. It’s an increasingly strategic part of advertising portfolios in 2026. As consumer listening habits evolve and attention shifts...
Amplifying Audio Investments with Video in 2026: A Strategic Playbook for Brands
In 2026, audio isn’t a supporting tactic. It’s the connective tissue between the media plan and the cultural conversation, with video acting as its most...
Podcast Advertising Is Growing Up: ARM’s Key Takeaways from Magellan AI’s Q4 2025 Benchmarks
Magellan AI’s Q4 2025 Podcast Advertising Benchmarks make one thing clear: podcast advertising isn’t just growing – it’s maturing into a serious, results-driven channel for...