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The Audio Funnel Is Expanding – But That’s Only Half the Story
For years, audio has been treated as a powerful, but partial, medium. A driver of awareness, a builder of frequency, a complement to “higher-impact” channels.
That...
Navigating the Netflix Video Podcast Migration: The New Rules for Brands
Podcasts are no longer confined to headphones – they’re moving onto the biggest screen in the house. As platforms like Netflix begin distributing shows from...
93% Reach And Still Undervalued: Audio’s 2026 Reality
Every year, Nielsen releases its Audio Today: How America Listens Report.
And every year, it reinforces the reality that audio remains one of the most powerful...
From Automation to Augmentation: How AI is Enhancing, Not Replacing Host-Read Podcast Ads
AI is everywhere – and with it comes a familiar concern: will automation replace human creativity, especially in a medium as personal as audio?
In podcast...
Radio advertising is often overlooked in today’s digital-first media landscape, but the data makes a compelling case for its continued impact.
For instance, Edison Research’s Infinite...