Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
ARM's targeted audio strategy proved profitable for insurance platform Policygenius.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Check out the ARM On the Mic podcast for more industry insights.
Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.
Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...
Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.
Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th in Denver, CO – and they have lots to share!
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.