As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.
Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.
The “why” behind agency specialization, the benefits, and considerations for brands aimed at maximizing ad dollars.
Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.
Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
ARM's targeted audio strategy proved profitable for insurance platform Policygenius.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.