Podcast Insights, Industry News, YouTube Advertising, Programmatic Media Buying, Measurement

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th  in Denver, CO – and they have lots to share!

August 29th 2023

Radio Advertising, Measurement

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.

June 15th 2023

Podcast Insights, Performance, Audience Targeting, Ad Creativity, Programmatic Media Buying, Measurement, Campaign Creative

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.  

June 6th 2023

Podcast Insights, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, Programmatic Media Buying, Measurement

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

May 12th 2023

Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity, General, Measurement

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

May 11th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative, Streaming Audio

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

April 17th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying, Measurement

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.

April 11th 2023

Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Programmatic Media Buying, Measurement, Campaign Creative

What is Dynamic Podcast Advertisement Insertion?

Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.

March 24th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Measurement, VODcasting

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.

March 2nd 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, YouTube Advertising, Radio Advertising, Measurement, VODcasting

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

January 19th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

January 10th 2023

Podcast Insights, Scale & Measure, Performance, Media Buying, Programmatic Media Buying, Measurement

How Much Do Podcast Ads Cost?

Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in revenue; which is more...

January 1st 2023

Measurement, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Campaign Creative, Streaming Audio

How to Advertise on Spotify

Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time.  Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...

January 1st 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, YouTube Advertising, Brand Safety, Programmatic Media Buying, Measurement, VODcasting, Campaign Creative

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

Podcast Insights, Scale & Measure, On the Mic Podcast, Ad Performance, Measurement

Episode 7 - Podcast Measurement and Attribution

In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...

February 26th 2020