BEHIND THE MIC

Industry

Explore the latest insights and trends in Industry
All Audio Creator Industry Press eBooks
Icon Reaching Sports Fans in the Age of Audio
Industry

Reaching Sports Fans in the Age of Audio

Today’s most devoted sports fans aren’t just watching on TV...
Icon Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact
Industry

Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact

Digital audio isn’t a niche experiment anymore. It’s an increasingly...
Icon Podcast Advertising Is Growing Up: ARM’s Key Takeaways from Magellan AI’s Q4 2025 Benchmarks
Industry

Podcast Advertising Is Growing Up: ARM’s Key Takeaways from Magellan AI’s Q4 2025 Benchmarks

Magellan AI’s Q4 2025 Podcast Advertising Benchmarks make one thing...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Is Radio Advertising Effective?
Industry

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music...
Icon Streaming Audio Isn’t New. The Data Just Finally Caught Up.
Industry

Streaming Audio Isn’t New. The Data Just Finally Caught Up.

If streaming audio feels like an “emerging” channel to you,...

Interested in hearing more about how we help brands grow?

All articles
Icon Podcasts Overtake AM/FM in Spoken-Word Listening: What It Means for Advertisers
Measurement

Podcasts Overtake AM/FM in Spoken-Word Listening: What It Means for Advertisers

For the first time ever, podcasts have surpassed AM/FM radio...
Icon Reaching Sports Fans in the Age of Audio
Industry

Reaching Sports Fans in the Age of Audio

Today’s most devoted sports fans aren’t just watching on TV...
Icon Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact
Audio

Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact

Digital audio isn’t a niche experiment anymore. It’s an increasingly...