About Us

Our specialization is our superpower.

We are an advertising agency, specializing in influencer-based audio and video media. We leverage our expertise in these areas to plan and buy advertising with the goal of helping brands scale their growth initiatives.

meet the team

Leadership Team

TERESA ELLIOTT

CHIEF REVENUE OFFICER

MOHINA PANTHI

CONTROLLER

GRETCHEN SMITH

VP, MEDIA

Jennifer Christman

VP, CLIENT SUCCESS

LISA JACOBS

VP, MEDIA

KURT KAUFER

CO-FOUNDER & CHIEF GROWTH OFFICER

RUSSELL LINDLEY

CO-FOUNDER & PRESIDENT

PATTY MERTES

VP, MEDIA

STEVEN SHANKS

CO-FOUNDER & CO-CEO

MICHAEL KROPKO

CO-FOUNDER & CO-CEO

LINDSAY SMITH

VP - AUDIO INSIGHTS

MARSHALL WILLIAMS

CHARIMAN & BOARD ADVISOR

CEENA BABUKUTTY

SR. DIRECTOR OF HUMAN RESOURCES

Teresa Elliott

CHIEF REVENUE OFFICER

Teresa is an accomplished audio executive.  Prior to joining ARM she spent eight years at Spotify where she served as Head of Global Agency and Joint Business Plan Development.  Teresa began her career at Microsoft Advertising and worked in a variety of roles spanning account management, project management, and agency development.  As CRO at ARM, Teresa is responsible for building strategic partnerships and alliances, driving new business development, and communicating how ARM is equipped to navigate the complexities of the audio ecosystem to enable agencies and brand-side marketers to capitalize on the power of the medium.

Mohina Panthi

CONTROLLER

An accomplished financial professional with 15+ years of Progressive Finance and Accounting experience in Manufacturing and Oil & Gas services, Mohina began her career with public companies like General Electric, Baxter, and FMC technology. For the last 10 years, she has worked with Private Equity backed companies and been extensively involved in Process Improvement and M&A. Mohina has a strong track record of leveraging her operational experience and expertise in Accounting, Treasury, Finance, Tax, and M&A to build high performing, results-oriented teams.

She joined Ad Results Media in 2021 as a Controller. She is a Certified Public Accountant and holds a dual Master’s degree -MBA and Master of Accountancy from the University of Louisville.

Gretchen Smith

VP, MEDIA

Gretchen is a multi-platform team & agency leader with demonstrated successful history across multiple Fortune 500 brands, connecting paid investments to measured success across brand life cycles. Vertical experience includes travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting.  Gretchen prides herself in prioritizing keeping media consumer-first and the role audio storytelling has within brand marketing and relationships.  Her passion projects lie within the ever-changing Martech & adtech space, and simplifying what it means for companies, brands, and consumers.

Gretchen graduated from the University of Texas at Austin with a B.S. of Advertising with a concentration in paid media, and a B.A. in Economics.

Jennifer Christman

VP, CLIENT SUCCESS

Jennifer leads account teams in project management and campaign strategy.  She also is responsible for developing and maintaining relationships with podcast and radio networks and various agency partners.

Jennifer joined Ad Results Media in 2002 and has held several positions within the company including Media Buyer, Account Manager, Media Manager and Media Director before being promoted to a Vice President role in 2015. Prior to joining Ad Results, Jennifer was part of the marketing teams at Coach USA and Welcom Software.

A graduate of the University of Houston, Jennifer resides in Kingwood, TX where she spends her free time with her husband and two young children.  She enjoys running, working out and spending time by the pool.

Lisa Jacobs

VP, MEDIA

Lisa Jacobs is an Account Director at Ad Results Media, the industry leader in audio-based advertising. Leveraging her analytical education at Wake Forest, and years in digital performance marketing, she is now applying the same frameworks to the audio world. Lisa also spearheads operational innovations to drive efficiencies at Ad Results Media, especially across the rapidly evolving podcast frontier. Between the team that she leads today and previous roles, Lisa has driven value for household names such as Molson Coors, ThirdLove, Harrah’s, Qualcomm, and Navy Federal Credit Union.

Outside of the office, Lisa is an avid runner, yogi, aspiring chef and entrepreneur.

Kurt Kaufer

CO-FOUNDER & CHIEF GROWTH OFFICER

Kurt has decades of experience in growth marketing, performance marketing, strategy development, media channel execution and analytics.

Prior to co-founding the digital and audio consultancy Brown Bear Digital in 2013 and Ad Results Media in 2016, Kurt oversaw global SEM efforts for Provide Commerce (now FTD) and he built and led Stance’s digital customer acquisition and retention marketing efforts.

Today, Kurt is a Partner and Chief Growth Officer of Ad Results Media where he oversees growth, marketing and sales operations efforts for the organization.

Russell Lindley

CO-FOUNDER & PRESIDENT

Russell started his career in radio sales in 1988 and over the next 10 years he worked his way through all aspects of the radio business from sales and station management to station ownership.

In 1998 he co-founded, “Ad Results, Inc.”  an agency that focused solely on influencer advertising.  In 2016, “Ad Results, Inc.” merged with “Brown Bear Digital Inc.”, a San Diego based digital and audio advertising consultancy.

Today, Lindley primarily focuses on new business development, strategic planning and campaign execution for the agency.

Patty Mertes

VP, MEDIA

For over 16 years, Patty Mertes has been a key strategic agency partner with early adopter and disruptive brands focused on customer acquisition and achieving profitable outcomes at scale through offline media. While managing multimillion dollar, multichannel campaigns, such as Dollar Shave Club, Uber, NortonLifeLock, and Ancestry.com, Patty is a proven collaborator in identifying profitable business opportunities across a range of enterprises and customer segments to drive both top line growth and bottom-line results for her clients.  Patty graduated magna cum laude with a BA in Sociology from the University of California, Los Angeles.

Steven Shanks

CO-FOUNDER & CO-CEO

Steve joined Ad Results Media as part of a merger with his firm Brown Bear Digital in 2016.  As a co-founder of Brown Bear Digital, he advised high growth start-ups like Blue Apron, Harry’s, Casper, SeatGeek and others to help them scale into some of the largest brands in podcasting today.

Prior to Brown Bear Digital, Steve oversaw broadcast marketing at Provide Commerce and built out the brand Shari’s Berries in Audio & TV including some of the first podcast advertisements.

Today, Steve leads overall client & performance strategy and new business development.

Michael Kropko

CO-FOUNDER & CO-CEO

Mike joined Ad Results Media as part of a merger with his firm Brown Bear Digital that he co-founded in 2016, consulting high growth start-ups scale their digital and offline acquisition marketing channels.  He has spent over 20 years in various marketing, operations, and strategy roles working for companies such as Provide Commerce (ProFlowers & Shari’s Berries) and SiriusXM.

Today, Mike oversees Business Operations, Finance, Human Resources & Analytics

Lindsay Smith

VP - AUDIO INSIGHTS

Lindsay joined Ad Results Media as a podcast Voice Over Actor and is an avid supporter of creative, personal advertising in the audio space. She now oversees the Audio Insights Department and believes strongly in the power of the audio industry to connect with listeners in a personal way not found in film and television.

Prior to her role at Ad Results Media, Lindsay’s focus was on Marketing and Creative Design for local, small-business startups and theatres. She has an extensive background in graphic design and audio editing, as well as theatre and film direction, set design, sound, and costuming.

Marshall Williams

CHARIMAN & BOARD ADVISOR

Marshall got his start nearly 30 years ago an early adopter, salesman and advocate of direct response radio.  He quickly became one of the larger buyers of endorsement radio in the US for various companies before venturing out on his own when he formed the Williams Media Group in 1997.

A year later, Williams connected with current business partner Russell Lindley, to form “Ad Results, Inc.” and in 2016 Ad Results, Inc. merged with “Brown Bear Digital, Inc.”, founded by current Partners Steve Shanks, Kurt Kaufer and Michael Kropko.

Today, Marshall primarily focuses on new business development, strategic planning and client and network partnerships.

Ceena Babukutty

SR. DIRECTOR OF HUMAN RESOURCES

Ceena brings over 15 years of HR experience to Ad Results Media. As a trilingual professional in Human Resources, she specializes in processes and initiatives that will impact the business thru its employees. Ceena has worked for Fortune 500 companies in the energy, health and high tech sectors. She has had international exposure throughout her career, accompanying management teams and employees through rapid change and growth challenges. With a curious and innovative mindset, she is always looking for areas of impact and efficiencies. Some of her other specializations include: Talent Management: Staffing, On-Boarding, development, performance review management, project management, succession planning, talent assessments, learning and development, compensation, benefits, and strategies in diversity.

 

In her spare time she loves to travel, read the newspaper, play with her dogs, and go to sports games.

Client Performance Comes First

We help you intentionally invest in audio specific platforms. We're here to drive results, whether you’re a household brand or a high growth start up. Why do we focus on audio channels? They are effective, scalable, measurable and the audience represents one of the fastest growing customer segments of effective marketable media.

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Specialization

ARM is the only specialty agency solely focused on creator-based audio and video advertising. Ownership as a combined 100+ years of audio and digital media experience and we employ 130+ talented individuals based in the U.S.

Proven Results

From legacy brands such as Molson Coors to start-ups like FanDuel, we’re best-in-class at building tailored campaigns to build and scale brand growth, profitably.

Integrity

We offer transparency into all media invoices, our commissions, and the entire billing process so you know exactly what you’re paying for and why.   We truly take a client-side approach to our partnership and act as if your money is ours.

I have always been blown away by how the Ad Results team consistently goes to bat for their clients and helps them stay ahead of their competition. They are the leaders in helping brands find new ways to propel their business through effective and impactful campaigns in audio, influencer and more.

Will Flaherty SVP of Growth at Ro

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