California Notice CCPA





Last Updated: FEBRUARY 16, 2024


This additional California Notice (the “Notice”) supplements the information contained in our Privacy Policy and the Data Processing Agreement, if applicable, and applies solely to residents of the State of California (“consumers” or “you”). A California resident is a natural person (as opposed to a corporation or other business entity) who resides in California, even if the person is temporarily outside of the state.

This Notice provides additional information about how we collect, use, disclose, and otherwise process personal information of residents of the State of California, either online or offline, and describes rights that may be afforded to you within the scope of the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”), where applicable. 

Unless otherwise expressly stated, all terms in this Notice have the same meaning as defined in our Privacy Policy or as otherwise defined in the CCPA and CPRA. 


We may collect, transmit, and store “personal information”, including “sensitive personal information”, about you in connection with your use of the ARM Services, including the Ad Results Site. 

When we use the term “personal information” or “PI” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household. Personal information generally is a fact about an individual, which, if combined with one or more other facts about that individual, would enable others to determine the specific person to whom the facts apply. PI does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.

“Sensitive personal information” or “SPI” is a subset of personal information that requires greater security protections and standards of care in handling. SPI is defined as information that if lost, compromised, or disclosed could result in substantial harm, embarrassment, inconvenience, or unfairness to an individual.

Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. Pursuant to the CCPA/CPRA, we may collect and disclose, and have done so in the prior 12 months (as indicated with a YES or NO), the following categories of personal information (as defined by the CCPA/CPRA):

Identifiers: Such as name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers YES
Customer records (i.e., categories of personal information set forth in Cal. Civ. Code 1798.80(e)): Such as name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit or debit card number, other financial information, medical information, or health insurance information YES
Characteristics of protected classifications under California or federal law: Such as race, religion, sexual orientation, gender identity, gender expression, or age NO
Commercial information: Such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies NO
Biometric information: Such as hair color, eye color, fingerprints, height, retina scans, facial recognition, voice, and other biometric data NO
Internet or other electronic network activity information: Such as browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement YES
Geolocation data: Such as precise location information about a particular individual or device YES
Audio, electronic, visual, thermal, olfactory, or similar information: Such as CCTV footage, photographs, and audio recordings NO
Professional or employment-related information: Such as work history and prior employers NO
Education information:  Such as information that is not “publicly available personally identifiable information” as defined in the California Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99) YES
Inferences from personal information collected: Inferences drawn from any of the information identified above to create a profile reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes YES
Sensitive personal information: Such as PI that reveals social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; citizenship or immigration status; the contents of mail, email, and text messages unless the business is the intended recipient of the communication; genetic data; the processing of biometric information for the purpose of uniquely identifying a consumer; or PI collected and analyzed concerning a consumer’s health NO

Note: “Personal information” does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. As used herein, “publicly available” means information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media, or by the consumer; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. “Publicly available” does not mean biometric information collected by a business about a consumer without the consumer’s knowledge. “Personal information” does not include consumer information that is deidentified or aggregate consumer information. Sensitive personal information that is publicly available is not considered “sensitive personal information” or “personal information”.


The sources from which we collect personal information depend on, among other things, our relationship or interaction with a specific California resident. The categories of sources from whom we collect this personal information are:

  • Directly from you, or other individuals acting on your behalf, through physical (e.g., paper application), audible (e.g., phone), or electronic (e.g., website, social media, email) sources. 
  • Automatically through your access to or use of the Ad Results Site, including through your interaction with the website and/or social media.
  • Through the use of cookies through your access to or use of the Ad Results Site.
  • While making an inquiry or purchasing the ARM Services or otherwise transacting business with us.
  • Via service partners and service providers, clients, contractors, vendors, and other third parties. 
  • Through social networking sites and services.
  • Information provided by our affiliates and subsidiaries.

Public record sources or widely available sources, including information from the media, and other records and information that are made available by federal, state, or local government entities.


The categories of third parties with whom we share personal information depend on, among other things, our relationship or interaction with a specific California resident. The categories of third parties to whom we disclose personal information described in this Notice are:

  • Affiliates, related entities, and subsidiaries of Ad Results Media.
  • Service partners and service providers, contractors, vendors, advertisers, and other third parties who provide us with technical and support services or who manage some of our business functions, such as website hosting, storage, data analysis, payment processing, order fulfillment, shipping, information technology and related infrastructure, customer service and communications, promotion management, email delivery, auditing, advertising, marketing, and marketing research activities.
  • Other third parties and their data partners who enable us to measure business usage of our website.
  • Other third parties who enable customers to conduct transactions online and via mobile devices.
  • Our accountants, insurers, attorneys, auditors, and other professional advisers.
  • Any third parties to whom you have directed or permitted us to disclose your personal information.
  • Social media services.
  • Government agencies and authorities, as required by laws and regulation.
  • In the unlikely event that we or our assets may be acquired or considered for acquisition by a third party, that third party and its advisors.


The purposes for which we collect and use personal information depend on, among other things, our relationship or interaction with a specific California resident. In the past 12 months, we have used personal information relating to California residents to operate, manage, and maintain our business, to provide the ARM Services, and to accomplish our purposes and objectives, including the following:

  • To perform various services, including maintaining or servicing client accounts, providing customer service, processing or fulfilling orders and transactions, verifying client information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services to enable your access to and use of the ARM Services.
  • To enable your access to and use of the ARM Services and the  Ad Results Site features, as well as to allow you to participate in interactive features of the Ad Results Site when you choose to do so.
  • To create and manage your client account with Ad Results.
  • To personalize your experience and to allow us to deliver the type of content, advertising, and offerings in which you are most interested.
  • To undertake activities to verify or maintain the quality or safety of a service controlled by us, and to improve, upgrade, or enhance the service controlled by the business.
  • To provide, maintain, protect, develop, and improve the Ad Results Site, and to notify you about changes to the Ad Results Site. 
  • To fulfill your requests for ARM Services, and process and deliver your transactions and orders. 
  • To send periodic emails regarding your account or other ARM Services.
  • To email you information about the ARM Services, including the email newsletter.
  • To mail information about the ARM Services, marketing materials, and gifts to you.
  • To offer you additional information, opportunities, promotions, and functionality from us or on our behalf.
  • To receive and respond to job-related inquiries and hire new talent.
  • To assist us in taking data security precautions, detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • To detect, prevent, and address technical issues.
  • To debug, identify, and repair errors that impair existing intended functionality.
  • To undertake internal research for technological development and demonstration.
  • To comply with applicable international, federal, state, provincial and local laws, directives, rules, regulations, and ordinances; civil, criminal, or regulatory investigations; or other legal requirements, such as court orders.

We will retain your information for as long as you use the Ad Results Site or ARM Services and for a limited period after you cease using the Ad Results Site or ARM Services for certain administrative purposes. Ad Results Media keeps your personal information only as long as we need it for legitimate business purposes and as permitted by applicable law.


In the past 12 months, we have not “sold” your personal information subject to the CCPA/CPRA, including personal information of minors under the age of 16. For purposes of this disclosure, “sold” means the disclosure of personal information to a third party for monetary or other valuable consideration. We do not sell your personal information and will not do so in the future without providing you with notice and an opportunity to opt out of such sale as required by law.


We share personal information through the use of certain third party tools on the Ad Results Site (e.g., Google Analytics). For purposes of this disclosure, “shared” means the disclosure of personal information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration. Specifically, we use cookies and other tracking technologies to measure business usage of the Ad Results Site. We do not share the personal information of minors under the age of 16.


As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

    • The Right to Know. You have the right to request any or all of the following information relating to the personal information we have collected about you or disclosed in the last 12 months, upon verification of your identity:
      • The specific pieces of personal information we have collected about you;
      • The categories of personal information we have collected about you;
      • The categories of sources of the personal information we have collected about you;
      • The categories of personal information that we have disclosed about you to third parties, and the categories of recipients to whom this information was disclosed;
      • The categories of personal information we have sold or shared about you, and the categories of third parties to whom this information was sold or shared; and
      • The business or commercial purposes for collecting or selling personal information about you.
    • The Right to Request Deletion. You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
    • The Right to Request Correction. You have the right to request the correction of inaccurate personal information that we maintain about you.
    • The Right to Opt Out of the Sale or Sharing of Personal Information. You have the right to direct us not to sell or share personal information we have collected about you to third parties now or in the future. If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales.
    • The Right to Limit Use and Disclosure of Sensitive Personal Information. You have the right to request us to limit the use and disclosure of your sensitive personal information collected by us to that use which is necessary to perform the services reasonably expected by an average consumer who requests those or services.
    • The Right to Equal Treatment; Non-Discrimination. As a California resident, you have the right not to receive discriminatory treatment for exercising any of the rights described above. We will not discriminate against you for exercising any of your CCPA/CPRA rights and we will not deny you services, charge you a different price, or provide you with a lesser quality of services if you exercise any of your CCPA/CPRA rights. However, please note that if the exercise of the rights described above limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you with the ARM Services or engage with you in the same manner.


  • To Exercise Your Right to Know, Your Right to Request Deletion, or Your Right to Request Correction. To exercise your rights to know, to request deletion, or to request correction, please submit a request by:
    • Calling us toll free at (888) 356-1913 or
    • Emailing with the subject line “California Rights Request”

We will need to verify your identity before processing your request. In order to verify your identity, we will generally either require the successful login to your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. Although we try to limit the personal information collected in connection with a request to exercise the right to know, the right to request deletion, and the right to request correction to that personal information identified herein, certain requests may require us to obtain additional personal information from you. In certain circumstances, we may decline a request to exercise the right to know, the right to request deletion, and/or the right to request correction, particularly where we are unable to verify your identity.

  • To Exercise Your Right to Opt Out of the Sale or Sharing of Personal Information; Do Not Sell or Share My Info. We do not currently and will not sell in the future any personal information without providing you with notice and an opportunity to opt out of such sale as required by law. You have the right to opt-out of having your information shared or used by clicking here
  • The Right to Limit Use and Disclosure of Sensitive Personal Information. We collect SPI for permitted purposes only pursuant to the CCPA/CPRA, including to provide goods and services reasonably expected by a requesting consumer. Such processing of SPI is not done to infer characteristics about a consumer. We will notify you as required by law before using or disclosing any SPI for any reasons other than those necessary to provide goods or services, and provide you with an opportunity to limit use and disclosure of SPI.
  • Authorized Agent. In certain circumstances, you are permitted to use an authorized agent registered with the California Secretary of State to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.

Non-affiliated third parties are independent from us, and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.


We do not offer incentives in exchange for the retention, sale, or sharing of personal information. We do not hold contests, sweepstakes, or provide special offers. In the event we elect to do so in the future, for those users who have elected to participate, such users shall let us contact them by email, text messaging, direct messaging, and/or through social media. Participation is voluntary, and users always have the option to not supply information and/or to opt out. 


California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s "Shine the Light" law (Civ. Code § 1798.83). Under the “Shine the Light” law, California residents who provide certain personal information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. 

Such requests must be submitted to us by contacting us in accordance with the “Contact Us” section below, and specifying that you want a copy of your "Shine the Light" California Privacy Rights Notice. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.


““Do Not Track" ("DNT") is a preference you can set in your web browser to let the sites you visit know that you do not want them collecting information about you. We are strongly committed to not sharing personal information with third parties; under this Privacy Policy, we may share your information only under particular situations, as described herein. For further details regarding DNT, visit

We may receive information about you from publicly and commercially available third-party sources, as permitted by law, which we may combine with other information we receive from or about you, including from companies that collect consumer information such as demographic and interest data. In addition, if you access third-party services, such as Facebook, Instagram, Google, LinkedIn, or X (Twitter), or an email service provider, from the Ad Results Site to log into or otherwise access the Ad Results Site, or to share information about your experience, we may collect information from these third-party services.


We may update this Notice from time to time. When we make changes to this Notice, we will change the “Last Updated” date at the beginning of this Notice. If we make material changes to this Notice, we will notify you by email to your registered email address, by prominent posting on our online services, or through other relevant communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.


If you have any questions, comments, or concerns regarding this Notice or our Privacy Policy and privacy practices, please send an email to us at or call us toll free at (888) 356-1913.