How We Do It

Crafting the Perfect
Media Plan

Thanks to our long history, media buying breadth, depth of expertise and insatiable desire to do what's right for our clients, we've proven our ability to craft campaign plans that are unique, effective and highly cost efficient.

Our Partnership Process

  • Develop
  • Purchase
  • Launch
  • Measure
  • Report
Develop
01

We leverage our proprietary audio results database to create a custom plan tailored to reaching your campaign goals

Purchase
02

End-to-End:  We negotiate preferred rates, flight the ads per best practices, manage the product seeding to endorsers, and facilitate all host onboarding

Launch
03

We track results and our dedicated compliance team monitors and grades the ads from campaign kickoff

Measure
04

We analyze the data at its most granular level to make optimization recommendations on an ongoing basis

Report
05

We build custom reports based on your specific business needs

Breakthrough digital ad channels with storytelling, grounded in insights.

Forge intimate and impactful connections with listeners and their favorite hosts.

Create measurable audio ad experiences that are engaging, authentic and actionable.

Results Focused

Our Approach is Proven, Effective and Scalable.

With over 23 years of history, $2B in audio media purchased, and a proprietary database with 10,000+ shows and correlated results, we can create campaign plans for clients that maximize performance.

Case Studies

Pre Flight

  • We create the campaign plan by leveraging our 21+ years of data
  • We buy the media.  Our buying power equates to more competitive pricing
  • We create the copy and on-board the shows
  • We write the copy and traffic the ads

Mid Flight

  • We capture all ads spots that run
  • We monitor and grade endorsement ads using our proprietary grading system
  • Ads with problems are immediately addressed by our dedicated Quality Assurance Team
  • We analyze the results relative to your goals and make real-time campaign decisions

Post Flight

  • We leverage client and publisher data to analyze campaign success
  • We make recommendations based on that analysis
  • We report results based on client needs
  • We handle all 3rd party invoicing and are 100% transparent in the process

We have a team of audiophiles who monitor and grade each endorsed ad to ensure brand safety and the ad aired exactly as intended.

Why does it matter?

Creative is critical to driving sales and ROI. We evaluate quantitative and qualitative components of each ad to ensure best practices are being applied by each host. Elements such as ad placement, ad duration and the endorser's tone, enthusiasm and delivery are all complied to create an overall spot grade.