Podcast Insights, Ad Creativity, General, Campaign Creative

Innovative Audio Advertising Formats

The latest audio ad types that capture ears, minds, and profits

August 7th 2024

General, Podcast Insights, Performance, Ad Creativity, Campaign Creative

How Consumers Are Engaging with Audio

Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.

July 24th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative, Streaming Audio

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines. 

July 10th 2024

Audience Targeting, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio, Performance, Podcast Insights, Scale & Measure

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.

June 27th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Brand Safety, Programmatic Media Buying, Measurement

The Podscape and How to Navigate It

The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.

May 8th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying, Measurement

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.

May 1st 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ultimate Guide to Podcast Advertising in 2024

Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here. 

April 24th 2024

Podcast Insights, Creator Marketing, VODcasting, Brand Safety, YouTube Advertising, General

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, Case Studies, Measurement, Campaign Creative

How ARM’s Results Earned the Trust of Policygenius

ARM's targeted audio strategy proved profitable for insurance platform Policygenius.

March 13th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, News, Brand Safety, Programmatic Media Buying

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

February 27th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying

The Advertisers Guide to Podcast Platforms

Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.

February 14th 2024

Podcast Insights, Performance, General, Brand Safety, Streaming Audio

Audio Vs. Other Channels

How does audio stack up against paid search, social, and TV? We’ve got answers. 

February 7th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Insights, Brand Safety, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

The Benefits of Specialized Agencies

Why successful audio advertising requires specialized expertise, not your AOR or in-house team

January 24th 2024

Ad Creativity, General, Ad Creative, YouTube Advertising, Radio Advertising, Campaign Creative, Streaming Audio, Creator Marketing

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

January 17th 2024

Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, General, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative, Streaming Audio

Benefits of Audio Advertising in 2024

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

January 8th 2024

Podcast Insights, Media Buying, General, Industry News

What Are the Top Podcast Networks in 2024?

What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...

January 1st 2024

Insights, ARM, Industry News, General, Podcast Insights

ARM's 2024 Outlook

Audio insights and perspectives from industry insiders on the year to come. 

December 26th 2023