Performance, Audience Targeting, Ad Creativity, General, ARM, Insights, Programmatic Media Buying, Podcast Insights

Infusing Immersive Storytelling Into Programmatic Advertising

The strength of podcast advertising comes from a uniquely loyal audience. 71% of listeners trust podcast ads more than other types of ad, according to Sounds Profitable.* To find success in the medium as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.   Whether they’re fans of sports,...

June 6th 2023

Podcast Insights, Performance, Media Buying, General

Podcast Advertising Types & Examples

Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components...

May 31st 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, Insights, Programmatic Media Buying

Key Insights from IAB's Podcast Upfront 2023

Last week, the Ad Results Media team traveled to NYC for the IAB Upfront Conference. We enjoyed reconnecting in person, attending panels, and taking it all in. And there was plenty to take in! We heard from heavy hitters from every corner of the industry, and got a sneak peek at some exciting innovations. Check...

May 12th 2023

Podcast Insights, Scale & Measure, Performance, General, ARM, Insights

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

We have all heard about the astounding growth currently being experienced by the podcast industry – more listeners, more time spent, and more ad dollars.  With such incredible growth comes the need for additional accountability. At Ad Results Media, we take our responsibility as stewards of our client’s media dollars very seriously and have developed...

May 11th 2023

General, ARM, Insights, Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

April 17th 2023

Performance, Audience Targeting, Media Buying, General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.

April 11th 2023

General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Media Buying

How Much Do Podcast Ads Cost?

2023 Podcast Advertising Rates Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in...

January 1st 2023

Podcast Insights, Media Buying, General, Industry News

What Are the Top Podcast Networks in 2023?

What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...

January 1st 2023

ARM, Insights, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General

How to Advertise on Spotify

Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time.  Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...

January 1st 2023

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, ARM, Insights, YouTube Advertising, Brand Safety, Podcast Insights, Programmatic Media Buying

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

General, ARM, Insights, YouTube Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.

December 8th 2022

General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying

The Advertisers Guide to Podcast Platforms

The Advertiser’s Guide to the Podcast Platforms Landscape One of the best things about podcasts is that you can listen to them whenever and wherever you want and there is a wide variety of listening platforms to choose from. While there are a large number of platforms that consumers use to download and listen to...

December 7th 2022

Media Buying, Ad Creativity, General, ARM, Insights, YouTube Advertising, Brand Safety, Podcast Insights, Programmatic Media Buying, Scale & Measure, Performance, Audience Targeting

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Media Buying, Ad Creativity, General, Industry News, ARM, Insights, YouTube Advertising, Podcast Insights, Scale & Measure, Audience Targeting

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Scale & Measure, Performance, Media Buying, General, Industry News, ARM, Insights, Programmatic Media Buying, Podcast Insights

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Podcast Insights, Performance, General, Industry News, On the Mic Podcast, Interview Series, Ad Performance

Episode 50 - After These Messages: A Research Overview with Sounds Profitable

In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.

August 24th 2022

Insights, Radio Advertising, Scale & Measure, Performance, General, ARM

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.

May 24th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021