Programmatic Spotlight: Programmatic and Creative

What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.

The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

As Podcast Advertising Grows – So Do Opportunities for Small Business

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.

What Are the Top Podcast Networks in 2023?

What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.

The Advertisers Guide to Podcast Platforms

The Advertiser’s Guide to the Podcast Platforms Landscape One of the best things about podcasts is that you can listen to them whenever and wherever you want and there is a wide variety of listening platforms to choose from. While there are a large number of platforms that consumers use to download and listen to...

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

Episode 50 - After These Messages: A Research Overview with Sounds Profitable

In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Stories of Innovation Thrive on Podcasts

We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.

Episode 31 - Why We Love True Crime

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true...