ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns

ARM Partners with Stagwell to Elevate Audio Marketing

We’re proud to announce that Stagwell Brand Performance Network, a division of Stagwell, has chosen to partner with ARM to bring advanced audio intelligence, expertise, and specialization to its client campaigns. This new partnership will bring distinct advantages to brands and agencies in the rapidly-growing audio creator economy, enabling all of Stagwell’s agencies to tap into ARM’s extensive audio expertise. Through this partnership, advertisers can better capitalize on audio’s mass reach, audience engagement, and cultural influence to build their brands. 

“Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands mass reach, deep, authentic audience engagement and performance unparalleled by other channels,” said Jordan Fox, CEO of ARM. “Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact.”

This partnership creates the most advanced audio marketing capacity within a global marketing network by allowing any Stagwell agency to seamlessly tap into ARM’s industry-leading intelligence, specialized services, and expansive network of audio and creator partners, 360-degree solutions spanning podcast, streaming, radio, YouTube, and extensions in live experiences and social. 

Audio’s Growing Influence in the Modern Media Landscape

With audio’s large share of Gen Z and Millennial engagement (which has surpassed streaming TV) and 135 million monthly listeners, audio consumption has come to represent 25% of time with ad-supported media. Despite this large time share, only 8% of advertiser budgets currently flow to audio. In 2025, leading marketers are right-sizing their media mix to account for audio’s importance in today’s mediascape. 

We’re eager to build on our track record of delivering leading audio strategy, creative, and planning in this new partnership with Stagwell. 

Read the press complete press release here.

And check out coverage of the ARM x Stagwell partnership in Adweek.