The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Top 5 Reasons Your Brand Should be Investing in Programmatic Audio Advertising

Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

How Audio Drives DTC Success

Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

Creative Tactics to Break Through the Holiday Clutter with Podcast Advertising

Follow these tips to make the most of your holiday marketing spend and engage your customers through audio.

Q&A with Ad Results Media’s New CRO, Teresa Elliott

Kurt Kaufer, Co-Founder and Chief Growth Officer sits down with Teresa Elliott, ARM’s new CRO, during her first month in her new role to discuss her perspective on the industry, the value of specialized expertise and what makes a great partner.

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

Beyond the Mic: Celebrating Black Excellence

It's February, y'all! And you know what that means - it's time to celebrate and shine the spotlight on the amazing impact of Black content creators! During Black History Month, we get to recognize the role these amazing people play in shaping our culture and perspectives. So, let's give it up for the Black creatives...

Beyond the Mic: The Self-Improvement Trap (And How to Escape It)

New year, new me? Not quite - and that might not be a bad thing. ARM Senior Copywriter Evan Brown gives a different take on New Year's resolutions and offers a few inspiring content creators to help you elevate your life experience in 2023 in this latest Beyond the Mic article.

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

Episode 57: Behavioral Economics and Advertising

We all have systems and research data that we can rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered, “How did that idea work?!”

In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.

3 Reasons Podcast Ads Can Connect Brand And Performance Marketing

The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.