Programmatic Media Buying, Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, ARM, Insights

Infusing Immersive Storytelling Into Programmatic Advertising

The strength of podcast advertising comes from a uniquely loyal audience. 71% of listeners trust podcast ads more than other types of ad, according to Sounds Profitable.* To find success in the medium as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.   Whether they’re fans of sports,...

June 6th 2023

Industry News, ARM, News

Q&A with Ad Results Media’s New CRO, Teresa Elliott

Kurt Kaufer, Co-Founder and Chief Growth Officer sits down with Teresa Elliott, ARM’s new CRO, during her first month in her new role to discuss her perspective on the industry, the value of specialized expertise and what makes a great partner. Kaufer: Welcome to Ad Results Media! We couldn’t be more thrilled to have you...

May 15th 2023

Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, Insights

Key Insights from IAB's Podcast Upfront 2023

Last week, the Ad Results Media team traveled to NYC for the IAB Upfront Conference. We enjoyed reconnecting in person, attending panels, and taking it all in. And there was plenty to take in! We heard from heavy hitters from every corner of the industry, and got a sneak peek at some exciting innovations. Check...

May 12th 2023

Insights, Podcast Insights, Scale & Measure, Performance, General, ARM

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

We have all heard about the astounding growth currently being experienced by the podcast industry – more listeners, more time spent, and more ad dollars.  With such incredible growth comes the need for additional accountability. At Ad Results Media, we take our responsibility as stewards of our client’s media dollars very seriously and have developed...

May 11th 2023

Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, ARM, Insights, Programmatic Media Buying

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

April 17th 2023

Performance, Audience Targeting, Media Buying, General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.

April 11th 2023

Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, YouTube Advertising, Scale & Measure, Performance

How to Calculate the ROI of YouTube Influencer Marketing

YouTube Influencer Marketing: Why It’s Worth it & How to Calculate ROI To fully understand the potential of influencer marketing on YouTube and why it is worth it for brands to prioritize in their marketing mix - we need to look at where it came from and why it was started in the first place. ...

March 2nd 2023

ARM, Insights, Culture

Beyond the Mic: Celebrating Black Excellence

It's February, y'all! And you know what that means - it's time to celebrate and shine the spotlight on the amazing impact of Black content creators! During Black History Month, we get to recognize the role these amazing people play in shaping our culture and perspectives. So, let's give it up for the Black creatives...

February 8th 2023

Media Buying, Industry News, ARM, Insights, YouTube Advertising, Radio Advertising, Podcast Insights, Scale & Measure, Audience Targeting

Influencer Monetization

The current state of influencer monetization in 2022 Marketers of all sizes are incorporating influencer marketing as a core part of their media mix.  Brands love the creativity and high consumer engagement rates that they see on the content that results from their influencer and creator partnerships and are continuing to increase their spend. US...

January 19th 2023

Media Buying, Ad Creativity, ARM, Insights, Brand Safety, Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting

How to Build Brand Awareness Through Audio Advertising

How to Build Brand Awareness Through Audio Advertising When most people think about a brand-building campaign, they often think about visually stunning video creative with high-profile talent or music, breathtaking OOH installations, or shiny print ads.  But regardless of medium, they almost always also think about high price tags and long production schedules.   The good...

January 10th 2023

ARM, Culture

Beyond the Mic: The Self-Improvement Trap (And How to Escape It)

New year, new me? Not quite - and that might not be a bad thing. ARM Senior Copywriter Evan Brown gives a different take on New Year's resolutions and offers a few inspiring content creators to help you elevate your life experience in 2023 in this latest Beyond the Mic article.

January 4th 2023

Podcast Insights, Scale & Measure, Performance, Media Buying, General, ARM, Insights, Programmatic Media Buying

How Much Do Podcast Ads Cost?

2023 Podcast Advertising Rates Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in...

January 1st 2023

Performance, Audience Targeting, Media Buying, General, ARM, Insights, Podcast Insights, Scale & Measure

How to Advertise on Spotify

Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time.  Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...

January 1st 2023

ARM, Insights, YouTube Advertising, Brand Safety, Podcast Insights, Programmatic Media Buying, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, YouTube Advertising, Programmatic Media Buying, Radio Advertising

Drive Measurable Sales Impact through Multi-platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, ARM, Insights, YouTube Advertising

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.

December 8th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Programmatic Media Buying

The Advertisers Guide to Podcast Platforms

The Advertiser’s Guide to the Podcast Platforms Landscape One of the best things about podcasts is that you can listen to them whenever and wherever you want and there is a wide variety of listening platforms to choose from. While there are a large number of platforms that consumers use to download and listen to...

December 7th 2022

Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, ARM, Insights

What is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022