Is Programmatic The Future Of Podcast Advertising?
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
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3992Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...