Insights, Brand Safety, Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM

How to Build Brand Awareness Through Audio Advertising

How to Build Brand Awareness Through Audio Advertising When most people think about a brand-building campaign, they often think about visually stunning video creative with high-profile talent or music, breathtaking OOH installations, or shiny print ads.  But regardless of medium, they almost always also think about high price tags and long production schedules.   The good...

January 10th 2023

Performance, Media Buying, General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure

How Much Do Podcast Ads Cost?

2023 Podcast Advertising Rates Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in...

January 1st 2023

General, ARM, Brand Safety, Insights, Audience Targeting, Media Buying, Ad Creativity, Programmatic Media Buying, Scale & Measure, Performance, Podcast Insights, YouTube Advertising

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

ARM, Insights, Audience Targeting, Media Buying, Ad Creativity, Scale & Measure, Performance, Programmatic Media Buying, Podcast Insights, YouTube Advertising, Radio Advertising

Drive Measurable Sales Impact through Multi-platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

Audience Targeting, Media Buying, General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance

The Advertisers Guide to Podcast Platforms

The Advertiser’s Guide to the Podcast Platforms Landscape One of the best things about podcasts is that you can listen to them whenever and wherever you want and there is a wide variety of listening platforms to choose from. While there are a large number of platforms that consumers use to download and listen to...

December 7th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, ARM, Insights, Programmatic Media Buying, Radio Advertising

What is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

Insights, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Scale & Measure, Performance, Podcast Insights, Programmatic Media Buying, YouTube Advertising, General, ARM

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Interview Series, Ad Performance, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, On the Mic Podcast

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Industry News, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Media Buying, General

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising, Podcast Insights

Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Podcast Insights, Performance, Audience Targeting, Media Buying, Programmatic Media Buying

Is Programmatic The Future Of Podcast Advertising?

For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.

September 14th 2021