Is Programmatic The Future Of Podcast Advertising?
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General
Ad Results Media’s Ultimate Guide to Podcast Advertising
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...