Radio Advertising, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, ARM, Insights, Programmatic Media Buying

What is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

General, ARM, Insights, YouTube Advertising, Brand Safety, Podcast Insights, Programmatic Media Buying, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Media Buying, On the Mic Podcast, Interview Series, Ad Performance, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Industry News, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Media Buying, General

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Performance, Media Buying, General, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure

How Much Do Podcast Ads Cost?

2022 Podcast Advertising Rates Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in...

July 12th 2022

Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising, Podcast Insights

Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Podcast Insights, Performance, Audience Targeting, Media Buying, Programmatic Media Buying

Is Programmatic The Future Of Podcast Advertising?

For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.

September 14th 2021