News & Insights
View all

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Podcast "Super Listeners" Study

We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...

December 7th 2020

Episode 8 - Audio Matters!

In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various...

March 8th 2020

Special Delivery: Crafting The Perfect Podcast Ad

The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. There has always been competition among brand advertisers in their desire to stand out from the crowd, but what was still seemingly a simple approach to sales and revenue growth has morphed into a “red ocean” (email address required) of advertising where the saturation of media has left competitors fighting for dominance. In a lot of instances, this turns into a race to the bottom where promotions often become the most valued “P” of marketing.

September 18th 2017