Ultimate Guide to Podcast Advertising in 2024
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.
In this article we explore the differences between influencers, podcast advertising and social media advertising.
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years. The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing. The personality-driven medium, with its host endorsements,...
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…