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Podcast Advertising Types & Examples

Breaking Down the Types of Podcast Ads in 2022 with Examples In the debate between which is better – host live-read ads that are baked-in to the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within...

March 31st 2022

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

Attribution: Geographic Breakdown

Over the last 18 months, the material advancement pixel-based tracking and attribution capabilities have lifted podcast advertising to new and exciting heights. This has allowed Ad Results Media (ARM) to continuously evolve and offer profoundly more insightful analysis and reporting regarding the interaction effect of when a listener downloads a podcast episode to that same...

December 9th 2021

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...