Top 5 Reasons Your Brand Should be Investing in Programmatic Audio Advertising

Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

How Audio Drives DTC Success

Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

How to Measure Podcast Ad Performance

ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.  

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix. 

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

How Much Do Podcast Ads Cost?

Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in revenue; which is more...