News & Insights
View all

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

Attribution: Geographic Breakdown

Over the last 18 months, the material advancement pixel-based tracking and attribution capabilities have lifted podcast advertising to new and exciting heights. This has allowed Ad Results Media (ARM) to continuously evolve and offer profoundly more insightful analysis and reporting regarding the interaction effect of when a listener downloads a podcast episode to that same...

December 9th 2021

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Is Podcast Advertising Effective?

Highlighting the Effectiveness of Podcast Advertising in 2021 Weekly audio listening has hit an all-time high, with 176M* Americans tuning in every week.  Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15...

August 20th 2021