Podcast Insights, General, Industry News, Campaign Creative, Streaming Audio, Creator Marketing

How Audio Can Maximize Your Holiday Season Advertising

Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.

October 16th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, Brand Safety, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

2024 Elections & Audio Advertising

How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.

October 2nd 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, YouTube Advertising, Programmatic Media Buying, Measurement, Streaming Audio, Creator Marketing

Audio Is Full Funnel

Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.

September 18th 2024

ARM, Radio Advertising, Measurement, VODcasting, Campaign Creative, Streaming Audio, Creator Marketing

The Rise of Specialty Agencies

The “why” behind agency specialization, the benefits, and considerations for brands aimed at maximizing ad dollars.

September 4th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative, Streaming Audio

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines. 

July 10th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.

June 27th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Ad Creativity, Campaign Creative, Streaming Audio, Creator Marketing

Is ASMR Right for Your Audio Campaign?

Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?

March 20th 2024

Podcast Insights, Performance, General, Brand Safety, Streaming Audio

Audio Vs. Other Channels

How does audio stack up against paid search, social, and TV? We’ve got answers. 

February 7th 2024

Media Buying, Streaming Audio, Campaign Creative, Measurement, Programmatic Media Buying, Brand Safety, Insights, General, Ad Creativity, Audience Targeting, Performance, Scale & Measure, Podcast Insights

The Benefits of Specialized Agencies

Why successful audio advertising requires specialized expertise, not your AOR or in-house team

January 24th 2024

Ad Creativity, General, Ad Creative, YouTube Advertising, Radio Advertising, Campaign Creative, Streaming Audio, Creator Marketing

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

January 17th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

How to Advertise on Spotify

Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.

January 8th 2024

Media Buying, Streaming Audio, Campaign Creative, Measurement, Radio Advertising, Programmatic Media Buying, General, Ad Creativity, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Benefits of Audio Advertising in 2024

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

January 8th 2024

Podcast Insights, Performance, Audience Targeting, General, Campaign Creative, Streaming Audio

How to Advertise on Pandora

Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.

December 13th 2023

Performance, Case Studies, ARM, Programmatic Media Buying, Measurement, Streaming Audio

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

November 2nd 2023

Performance, Case Studies, ARM, Ad Creative, Ad Performance, YouTube Advertising, Programmatic Media Buying, Measurement, VODcasting, Streaming Audio

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

October 10th 2023