Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time. Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...
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Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...