4 Tips to Engage Gen Z Through Creative Audio Advertising
Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.
Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time. Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.
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Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.
Q&A with Ad Results Media’s Senior Director of Creator Content Sam Cosby on the future of YouTube creator partnerships.
Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.