Podcast Insights, Ad Creativity, Campaign Creative

4 Tips to Engage Gen Z Through Creative Audio Advertising

Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.

September 7th 2023

Podcast Insights, Performance, Audience Targeting, Ad Creativity, Programmatic Media Buying, Measurement, Campaign Creative

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.  

June 6th 2023

Podcast Insights, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Campaign Creative

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix. 

May 31st 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative, Streaming Audio

Benefits of Audio Advertising in 2023

Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.

April 17th 2023

Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Programmatic Media Buying, Measurement, Campaign Creative

What is Dynamic Podcast Advertisement Insertion?

Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.

March 24th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

January 10th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

How to Advertise on Spotify

Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time.  Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...

January 1st 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, YouTube Advertising, Brand Safety, Programmatic Media Buying, Measurement, VODcasting, Campaign Creative

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Campaign Creative

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, YouTube Advertising, Radio Advertising, VODcasting, Campaign Creative

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, YouTube Advertising, Brand Safety, Programmatic Media Buying, VODcasting, Campaign Creative

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

On the Mic Podcast, Interview Series, Ad Creative, Campaign Creative

Episode 40 - Music in Podcasting Part 2

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

March 28th 2022

On the Mic Podcast, Interview Series, Ad Creative, Campaign Creative

Episode 39 - Music in Podcasting (Part 1)

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

March 14th 2022

YouTube Advertising, VODcasting, Campaign Creative

How YouTube Creator Partnerships Can Boost Brand Authenticity

Q&A with Ad Results Media’s Senior Director of Creator Content Sam Cosby on the future of YouTube creator partnerships.

March 7th 2022

Performance, YouTube Advertising, VODcasting, Campaign Creative

Top 3 Ways Podcasts On YouTube Offer Brands Opportunities

Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.

December 8th 2021