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We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Encouraging Inclusivity in Ad Agencies

What's one-way agencies and executives can make changes to their work and hiring practices to encourage diversity in their industry? Foster a company culture where every voice is welcome, heard, and respected. There is often high turnover when employees feel that who they are and their uniqueness is not appreciated or valued. As such, it...

March 5th 2021

Q&A With ARM's New VPs of Media

For over 15 years, DeShá has specialized in generating revenue and consumer engagement via creative partnerships and content creation. From his time in the USC Athletic Department, to FOX, The Audience Network and The Dan Patrick Show & The Rich Eisen Show, DeShá has established himself as a trusted collaborator, in highly competitive markets, who has a deep understanding of the national media landscape and how to use it.

December 22nd 2020

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Passion and Perseverance

Sometimes when we talk about heroes, we talk about someone we’ve never met. But in my career, one of my biggest heroes was a woman that I saw every single day. On the very first day of my first “real” agency job out of college, I met Kristin Pendleton. And over the next two years,...

December 7th 2020

Diversity and Inclusion

Q: What challenges do women, and especially women of color, face in the advertising industry? A: We face a lot of challenges. I can’t speak for everyone but there is a sense of having to prove yourself constantly regardless of the years of experience you have. A lot of times opinions have already been made...

December 7th 2020

Meet the Women of Ad Results Media

In the final segment, Kelsie Utz, Quality Assurance Coordinator, Seda Filenko, Director of Analytics and Chertera Williams, Billing Specialist, sit down to discuss their career journeys, experience in the advertising industry and advice for other women in traditionally male dominated fields like finance and analytics.  Click the image to play the full video.    

December 7th 2020