Ad Creativity, Radio Advertising, Campaign Creative

Creating a Consistent Audio Identity

How strong digital audio branding can increase market share. 

August 21st 2024

Podcast Insights, Ad Creativity, General, Campaign Creative

Innovative Audio Advertising Formats

The latest audio ad types that capture ears, minds, and profits

August 7th 2024

General, Podcast Insights, Performance, Ad Creativity, Campaign Creative

How Consumers Are Engaging with Audio

Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.

July 24th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative, Streaming Audio

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines. 

July 10th 2024

Audience Targeting, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio, Performance, Podcast Insights, Scale & Measure

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.

June 27th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Podcast Insights, Ad Creativity, Ad Creative

How a Founder’s Spot Can Connect Audiences to the Heart of Your Brand

When creating a programmatic audio ad campaign, consider the approach known as the founder’s spot.

June 3rd 2024

Performance, Audience Targeting, Case Studies, ARM, YouTube Advertising, Programmatic Media Buying, Measurement, VODcasting, Creator Marketing

ARM's Strategy Exceeded Miro's Performance Goals

Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.

May 15th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Brand Safety, Programmatic Media Buying, Measurement

The Podscape and How to Navigate It

The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.

May 8th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying, Measurement

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.

May 1st 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ultimate Guide to Podcast Advertising in 2024

Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here. 

April 24th 2024

Performance, Scale & Measure, Podcast Insights, Audience Targeting, Media Buying, Brand Safety, Programmatic Media Buying, Measurement

Podcast Buying Methods

Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.

April 10th 2024

Podcast Insights, Creator Marketing, VODcasting, Brand Safety, YouTube Advertising, General

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Programmatic Media Buying, Measurement, Campaign Creative

Dynamic Ad Insertion on Podcasts: What It Is and How It Works

Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.

March 27th 2024

Creator Marketing, Streaming Audio, Campaign Creative, Ad Creativity

Is ASMR Right for Your Audio Campaign?

Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?

March 20th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, Case Studies, Measurement, Campaign Creative

How ARM’s Results Earned the Trust of Policygenius

ARM's targeted audio strategy proved profitable for insurance platform Policygenius.

March 13th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, News, Brand Safety, Programmatic Media Buying

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

February 27th 2024

Podcast Insights, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Campaign Creative

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix. 

February 21st 2024