Podcast Insights Archives - Ad Results Media

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Ad Creativity, Campaign Creative, Creator Marketing, General, Performance, Podcast Insights, Streaming Audio

Give Your Brand Full Audio Advantage in 2025

5 key strategies to maximize audio advertising in the coming year—and beyond.

December 2nd 2024

Podcast Insights, General, ARM, Insights, Culture, News, Campaign Creative

Introducing Craig Stein, ARM’s New Senior Vice President of Media Planning

We sat down with a leader in transformative marketing for insight into all things strategy.

November 20th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio, Creator Marketing

The Ultimate Guide to Digital Audio Advertising

As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.

November 13th 2024

Campaign Creative, Podcast Insights, General, Industry News, Streaming Audio, Creator Marketing

How Audio Can Maximize Your Holiday Season Advertising

Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.

October 16th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, Brand Safety, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

2024 Elections & Audio Advertising

How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.

October 2nd 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, YouTube Advertising, Programmatic Media Buying, Measurement, Streaming Audio, Creator Marketing

Audio Is Full Funnel

Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.

September 18th 2024

Ad Creativity, Radio Advertising, Campaign Creative

Creating a Consistent Audio Identity

How strong digital audio branding can increase market share.

August 21st 2024

Podcast Insights, Ad Creativity, General, Campaign Creative

Innovative Audio Advertising Formats

The latest audio ad types that capture ears, minds, and profits

August 7th 2024

Ad Creativity, General, Campaign Creative, Performance, Podcast Insights

How Consumers Are Engaging with Audio

Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.

July 24th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative, Streaming Audio

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines.

July 10th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.

June 27th 2024

Audience Targeting, Podcast Insights, Performance, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Podcast Insights, Ad Creativity, Ad Creative

How a Founder’s Spot Can Connect Audiences to the Heart of Your Brand

When creating a programmatic audio ad campaign, consider the approach known as the founder’s spot.

June 3rd 2024

Performance, Audience Targeting, Case Studies, ARM, YouTube Advertising, Programmatic Media Buying, Measurement, VODcasting, Creator Marketing

ARM's Strategy Exceeded Miro's Performance Goals

Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.

May 15th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Brand Safety, Programmatic Media Buying, Measurement

The Podscape and How to Navigate It

The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.

May 8th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying, Measurement

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.

May 1st 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ultimate Guide to Podcast Advertising in 2024

Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.

April 24th 2024