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On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

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Industry News

How To Build Your Sonic Brand With Podcast Advertising

Sonic branding is all the buzz lately, and marketing teams across industries are clamoring for sounds to set their companies apart. While audio branding leverages time-tested creative and advertising techniques, sonic branding can now encompass so much more. What is the distinction between sonic and audio branding? Audio branding is the umbrella that includes all...

September 21st 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022
Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, General, Industry News, YouTube Advertising, VODcasting

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022
Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Podcast Insights, Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022
Industry News

Episode 47 - A Lookback at VidCon 2022: The Creator Event of the Year

OnTheMic is back with another new episode as co-hosts Lindsay Smith and Nathan Spell share highlights from VidCon 2022, including key takeaways and mini-interviews with content creators. ARM's VP of Business Development Desha Runnels, VP of Media Gretchen Smith, Creative Director Tony Carnevale, and Senior Copy Writer Evan Brown join the conversation to share their insights from the event.

July 25th 2022
Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022
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