Podcast Insights, General, YouTube Advertising, Brand Safety, VODcasting, Creator Marketing

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

Ad Creativity, Campaign Creative, Streaming Audio, Creator Marketing

Is ASMR Right for Your Audio Campaign?

Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?

March 20th 2024

Creator Marketing, ARM, Insights, YouTube Advertising, VODcasting

The Power of YouTube Influencers

An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.

March 6th 2024

Ad Creative, YouTube Advertising, Radio Advertising, Campaign Creative, Streaming Audio, Creator Marketing, General, Ad Creativity

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

January 17th 2024

Ad Creativity, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Brand Safety, Programmatic Media Buying, Measurement, Creator Marketing

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

October 9th 2023

Insights, On the Mic Podcast, Interview Series, VODcasting, Creator Marketing, ARM

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022