Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.
The “why” behind agency specialization, the benefits, and considerations for brands aimed at maximizing ad dollars.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?
An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.