Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, Brand Safety, Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure

How to Build Brand Awareness Through Audio Advertising

How to Build Brand Awareness Through Audio Advertising When most people think about a brand-building campaign, they often think about visually stunning video creative with high-profile talent or music, breathtaking OOH installations, or shiny print ads.  But regardless of medium, they almost always also think about high price tags and long production schedules.   The good...

January 10th 2023

ARM, Programmatic Media Buying, Scale & Measure, Performance, Podcast Insights, Ad Creativity, YouTube Advertising, Brand Safety, Insights, Audience Targeting, General, Media Buying

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

Podcast Insights, Ad Creativity, YouTube Advertising, Insights, Brand Safety, Audience Targeting, General, Media Buying, ARM, Programmatic Media Buying, Scale & Measure, Performance

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Brand Safety

Why Audio Advertising Has Transformed Brand Safety for the Better

Every marketer knows that brand image is a precious thing—it takes patience and vision to build, but an unexpected wrong move could swiftly deteriorate that reputation. Because of this, brand safety is a universal issue that all brand marketers need to address and accommodate in their media and communications plans.

May 11th 2022

Podcast Insights, Performance, Audience Targeting, Media Buying, Brand Safety

As Brand Safety Becomes Bigger Issue, A Big Audio Buyer Builds An Advertiser Warning System

Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.

September 16th 2021