A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Every marketer knows that brand image is a precious thing—it takes patience and vision to build, but an unexpected wrong move could swiftly deteriorate that reputation. Because of this, brand safety is a universal issue that all brand marketers need to address and accommodate in their media and communications plans.
Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.
Check out the ARM On the Mic podcast for more industry insights.
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Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...