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Attribution: Geographic Breakdown

Over the last 18 months, the material advancement pixel-based tracking and attribution capabilities have lifted podcast advertising to new and exciting heights. This has allowed Ad Results Media (ARM) to continuously evolve and offer profoundly more insightful analysis and reporting regarding the interaction effect of when a listener downloads a podcast episode to that same...

December 9th 2021

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Is Podcast Advertising Effective?

Highlighting the Effectiveness of Podcast Advertising in 2021 Weekly audio listening has hit an all-time high, with 176M* Americans tuning in every week.  Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15...

August 20th 2021

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

Podcast "Super Listeners" Study

We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...

December 7th 2020