As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.
Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
Reach your audiences where they’re at with a single media buy that pays dividends.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.
In this article we explore the differences between influencers, podcast advertising and social media advertising.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.