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Podcast Advertising Types & Examples

Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components...

May 31st 2023

Key Insights from IAB's Podcast Upfront 2023

Last week, the Ad Results Media team traveled to NYC for the IAB Upfront Conference. We enjoyed reconnecting in person, attending panels, and taking it all in. And there was plenty to take in! We heard from heavy hitters from every corner of the industry, and got a sneak peek at some exciting innovations. Check...

May 12th 2023
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Influencer Monetization

The current state of influencer monetization in 2022 Marketers of all sizes are incorporating influencer marketing as a core part of their media mix.  Brands love the creativity and high consumer engagement rates that they see on the content that results from their influencer and creator partnerships and are continuing to increase their spend. US...

January 19th 2023

How to Build Brand Awareness Through Audio Advertising

How to Build Brand Awareness Through Audio Advertising When most people think about a brand-building campaign, they often think about visually stunning video creative with high-profile talent or music, breathtaking OOH installations, or shiny print ads.  But regardless of medium, they almost always also think about high price tags and long production schedules.   The good...

January 10th 2023

How to Advertise on Spotify

Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time.  Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...

January 1st 2023

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

Drive Measurable Sales Impact through Multi-platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

The Advertisers Guide to Podcast Platforms

The Advertiser’s Guide to the Podcast Platforms Landscape One of the best things about podcasts is that you can listen to them whenever and wherever you want and there is a wide variety of listening platforms to choose from. While there are a large number of platforms that consumers use to download and listen to...

December 7th 2022

What is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

But what is what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander.

In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window.

November 28th 2022