In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.
In this article we explore the differences between influencers, podcast advertising and social media advertising.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.
Check out the ARM On the Mic podcast for more industry insights.
In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
Weekly audio listening has hit an all-time high, with over 176M Americans tuning in every week to podcasts. Learn more about the effectiveness of podcast advertising in 2023.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
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Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
Introduction to Spotify Advertisements Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time. Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At Ad...
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.