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Influencer Monetization

The current state of influencer monetization in 2022 Marketers of all sizes are incorporating influencer marketing as a core part of their media mix.  Brands love the creativity and high consumer engagement rates that they see on the content that results from their influencer and creator partnerships and are continuing to increase their spend. US...

January 19th 2023

Industry Experts Weigh-in on Podcasting Predictions for 2023

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Drive Measurable Sales Impact through Multi-platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

But what is what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander.

In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window.

November 28th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...