In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.
Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.
Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.
Highlighting the Effectiveness of Podcast Advertising in 2022 Weekly audio listening has hit an all-time high, with 176M* Americans tuning in every week. Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15...
For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.
We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.
Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, dive into the special relationship between Crooked Media and Stamps.com.
Ad Results Media VP of Analytics, Lanny Chiu, breaks down the concept of drag analysis and its impact on podcast advertising.
We’re excited to share the next iteration of Ad Results Media – the leader in audio-influencer advertising.
This year PRIDE month feels even sweeter and we have a lot to celebrate!
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
Ad Results Media CMO, Kurt Kaufer, analyzes the impact of good ad creative on podcast advertising campaigns.
If you’re not using an agency that specializes in podcasting, you’re not doing it right.
Podcast listeners tend to be younger, early adopters of technology who can be difficult to reach using traditional advertising channels.
The IAB just wrapped their 2021 Podcast Upfront – Listen Up!
Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.
We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space. Podcast Transcript...