Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done.
The “why” behind agency specialization, the benefits, and considerations for brands aimed at maximizing ad dollars.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.
Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.
Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.
In this article we explore the differences between influencers, podcast advertising and social media advertising.
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years. The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing. The personality-driven medium, with its host endorsements,...
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.
Ad Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core principles stay consistent over the...
GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.