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Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, YouTube Advertising, Brand Safety, Programmatic Media Buying, Measurement, VODcasting, Campaign Creative

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Programmatic Media Buying, Radio Advertising, VODcasting

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Listen on Apple Podcasts Listen on Apple Podcasts
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, YouTube Advertising, Radio Advertising, VODcasting, Campaign Creative

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022
ARM, Insights, On the Mic Podcast, Interview Series, VODcasting, Creator Marketing

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022
ARM, Insights, YouTube Advertising, VODcasting

Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith

Ad Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core principles stay consistent over the...

September 29th 2022
Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, General, Industry News, YouTube Advertising, VODcasting

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, VODcasting

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022
Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022
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