Ad Results Media (ARM) is a trailblazer in the audio industry, leading in branded spoken-word advertising: the most authentic, memorable and mutually beneficial format for growth. With more than 20 years of experience, ARM effectively connects audiences with brand messages, delivering richer and more meaningful ROI in the form of reach, relevance and resonance.
Podcast integrations should be a part of any robust influencer marketing strategy as they bring brands, hosts and listeners together in a purposeful, meaningful way.
Today, over 100 million people in the U.S. are actively listening to podcasts and 56% of those listeners have purchased something advertised on a podcast. Interested yet?
Percentage of podcast listeners have purchased a product or service after hearing an ad
# of people who listen to podcasts weekly
# of people who've listened to a podcast in last month
Total projected podcast ad spend by 2021
RADIODespite urban myths, radio is still king. The oldest electronic medium is also the largest medium in terms of reach and ad dollars. Terrestrial radio and SiriusXM should still be a core component of your media mix.
streamingPopular, Powerful, Proven. These ads supported platforms have a robust share of ear with Generation X and Z, but there is no typical streamer and you can reach any audience in a highly targeted manner.
youtubeThese aren’t banner ads. Like endorsements on podcasts and radio, we work with YouTube influencers to natively integrate their endorsement of your brand into the content of their show.
We leverage our proprietary audio results database to create a custom plan tailored to reaching your campaign goals from end-to-end. That means full transparency in where and how your brand messages are being shared. We negotiate preferred rates, flight the ads per best practices, manage the product seeding to endorsers, and facilitate all host onboarding.
The R in ARM has always stood for results. We analyze exclusive data at its most granular level to make optimization recommendations on an ongoing basis to map success to brand goals. ARM pioneered brand measurement tools to determine brand lift, affinity, plus pre and post awareness metrics, thanks to partnerships with Podsights, Chartable, Signal Hill, Nielsen and Edison.
ARM has the unique ability to centralize a fragmented industry into one touch point. Programmatic tools offer multi-platform audience access across many different content and network vendors versus dealing with multiple points of contact.
On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes twice a week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what's going on in Barstool HQ.
On "Pardon My Take," Big Cat & PFT Commenter deliver the loudest and most correct sports takes in the history of the spoken word. Daily topics, guests, and an inability to tell what the hosts might be doing will make this your new favorite sports talk show.
On "Chicks in the Office", Ria and Fran discuss the biggest stories in pop culture. New celebrity relationships and breakups, TV show recaps, answering fan submitted questions and special celebrity guest interviews.
Follow along Alex Cooper and the Daddy Gang as they exploit the details of their lives, making you feel a hell of a lot better about yours. Relationships, sex, social scenes, embarrassing moments, and more are all addressed here on CALL HER DADDY.
Monthly podcast consumers have crested 116M for the first time and 56% of those listeners pay more attention to podcast ads than any other medium. Combine that with the opt-in listener mindset, and podcasts are delivering results like no other channel right now. Find out how your brand can seize the opportunity of podcast advertising today.
In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.
Many advertisers now use podcasts as a main performance marketing channel to bolster their new customer acquisition efforts.
