In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various...
In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...
In episode 6 of On the Mic, Nathan Spell and Lindsay Boyd have a chance to sit down with the founder of Cloud 10 Media, Sim Sarna, and pick his brain on developing compelling podcast content, getting started in the space, and learning patience during the process. Podcast Transcript (0s): From teaching the art of...
From shorts featured on ESPN to documentaries on HBO, Andrew Jenks is no stranger to storytelling. In Episode 5 of On the Mic, Nathan Spell and Lindsay Boyd speak with Andrew about the differences between podcasting and film making as storytelling mediums and what inspired him to make the leap into the audio world, as...
Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat...
In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material,...
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In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions. Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey. Podcast Transcript (0s): Hi there listeners....
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Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...