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Episode 31 - Why We Love True Crime

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true...

March 22nd 2021

Episode 32- An Interview with Comedian Bert Kreischer

As marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy. Podcast Transcript (2s): Hey everybody. Thanks for joining us today. I'm Steve...

March 21st 2021

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Episode 28 - An Interview with Ad Results Media's SEEN Committee

Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in...

January 31st 2021

Episode 27 - An Interview with Jordan Harbinger

From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and...

December 20th 2020

Episode 25 - An Interview with Kathy Doyle

As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with...

November 20th 2020

Episode 24 - The Anatomy of an Ad, Part 3

As creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go...

November 16th 2020

Episode 23 - The Anatomy of an Ad, Part 2

What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about! In episode two of our study of The Anatomy of an Ad, Nathan Spell continues...

November 2nd 2020

Episode 22 - The Anatomy of an Ad, Part 1

What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success. In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands". Podcast...

October 20th 2020