Programmatic Media Buying, Ad Performance, Interview Series, On the Mic Podcast, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Insights, Ad Performance, Interview Series, On the Mic Podcast, ARM

Episode 55: How Did We Get Here? The Winding Paths to a Career in AdLand

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers.

October 17th 2022

Creator Marketing, VODcasting, Interview Series, On the Mic Podcast, Insights, ARM

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022

ARM, Industry News, Ad Creativity, Audience Targeting, Performance, Scale & Measure, Podcast Insights, Insights, Ad Performance, Ad Creative, Interview Series, On the Mic Podcast

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

On the Mic Podcast, VODcasting, YouTube Advertising, Ad Performance, Ad Creative, Interview Series, Insights, ARM, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

VODcasting, YouTube Advertising, Ad Performance, Ad Creative, Interview Series, On the Mic Podcast, Insights, ARM, Ad Creativity, Performance, Scale & Measure

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

Podcast Insights, Ad Performance, Interview Series, On the Mic Podcast, Industry News, General, Performance

Episode 50 - After These Messages: A Research Overview with Sounds Profitable

In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.

August 24th 2022

Ad Creative, Interview Series, On the Mic Podcast, Insights, Ad Creativity, Audience Targeting

Episode 49 - Self Made Millennial: An Interview with Madeline Mann

YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

August 22nd 2022

Industry News, Podcast Insights, ARM, Ad Performance, Interview Series, On the Mic Podcast, Insights

Episode 46 - The First Half of 2022 Has Come and Gone. What’s Next? With Bryan Barletta

In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

July 11th 2022

Interview Series, On the Mic Podcast

Episode 44 - Going Viral

In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.

June 8th 2022

Interview Series, On the Mic Podcast

Episode 43 - Viral Ads

In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.

May 25th 2022

Interview Series, On the Mic Podcast

Episode 42 - Creativity in the Workplace

Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.

April 25th 2022

Interview Series, On the Mic Podcast

Episode 41 - Music in Podcasting Part 3

The day is finally here! In this episode of On the Mic, Senior Copywriter, Evan Brown, unveils the final musical selections for OTM. Will Nathan and Lindsay be impressed with his final pieces? Tune in to hear the future of On the Mic in this Music in Podcasting finale.

April 12th 2022

Ad Creative, Campaign Creative, Interview Series, On the Mic Podcast

Episode 40 - Music in Podcasting Part 2

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

March 28th 2022

Campaign Creative, Ad Creative, Interview Series, On the Mic Podcast

Episode 39 - Music in Podcasting (Part 1)

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

March 14th 2022

Interview Series, On the Mic Podcast

Episode 38 - An Interview with MeganPlays

In this episode of On the Mic with Ad Results Media, co-host Lindsay Smith sits down with Roblox YouTube creator, MeganPlays to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox?

February 28th 2022

Interview Series, On the Mic Podcast

Episode 37 - An Interview with The McFarlands

And we're back! On the Mic with Ad Results Media is kicking off 2022 with an incredible interview with the entertaining YouTube and TikTok sensation The McFarlands. In this episode, we'll be diving into the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family.

February 20th 2022

Interview Series, On the Mic Podcast

Episode 36 - Podcast Advertising is Driving Massive Customer Growth with Jon Favreau of POD Save America

Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, dive into the special relationship between Crooked Media and Stamps.com.

August 8th 2021