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Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, On the Mic Podcast, Interview Series, Ad Performance, Programmatic Media Buying

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022
Ad Performance, ARM, Insights, On the Mic Podcast, Interview Series

Episode 55: How Did We Get Here? The Winding Paths to a Career in AdLand

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers.

October 17th 2022
Insights, On the Mic Podcast, Interview Series, Ad Creative, Podcast Insights, Scale & Measure, Audience Targeting, Ad Creativity, ARM

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022
Insights, On the Mic Podcast, Interview Series, Ad Creative, Podcast Insights, Ad Performance, Scale & Measure, Performance, Audience Targeting, Ad Creativity, Industry News, ARM

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022
On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, Scale & Measure, YouTube Advertising, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

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On the Mic Podcast, Interview Series

Episode 42 - Creativity in the Workplace

Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.

April 25th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

On the Mic Podcast, Interview Series

Episode 40 - Music in Podcasting Part 2

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

March 28th 2022
On the Mic Podcast, Interview Series

Episode 39 - Music in Podcasting (Part 1)

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

March 14th 2022
On the Mic Podcast, Interview Series

Episode 38 - An Interview with MeganPlays

In this episode of On the Mic with Ad Results Media, co-host Lindsay Smith sits down with Roblox YouTube creator, MeganPlays to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox?

February 28th 2022
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