Inside Radio conducted an interview with Marshall Williams on why podcasting makes sense for advertisers, what kind of ads work best and how his team discovers new programs. An edited transcript follows.
Read moreInside Radio conducted an interview with Marshall Williams on why podcasting makes sense for advertisers, what kind of ads work best and how his team discovers new programs. An edited transcript follows.
Read more“From an audio stand point, this is the most exciting space out there right now.” – Marshall Williams
Read moreThe blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product. Simple, right? Not so much.
Read moreThe history of advertising can be traced back thousands of years, but it’s really been over the last century that we’ve seen numerous paradigm shifts within the advertising space.
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