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Measurement

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Icon How Audio Drives DTC Success
Measurement

How Audio Drives DTC Success

How innovative brands leverage audio for sustainable growth
Icon What is the Optimal Number of Ads in an Audio Ad Break?
Measurement

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number...
Icon Specialized Expertise and Scale are Critical for Success in Audio
Measurement

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal — getting it right requires...
Icon Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact – And What to Do About It
Icon Case Study: How Stamps.com + ShipStation Expanded Reach With ARM
Measurement

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out...
Icon From Ear to Wallet: Measuring the Incrementality of Podcast Advertising
Measurement

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships...

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Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...