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Measurement

Explore the latest insights and trends in Measurement
Icon How to Calculate the ROI of YouTube Influencer Marketing
Measurement

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with...
Icon How to Build Brand Awareness Through Audio Advertising
Measurement

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio...
Icon Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith
Measurement

Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith

Adapting to Economic Uncertainty with Resilient Marketing Ad Results Media has...
Icon How Programmatic Audio Delivers Transparency and Brand Safety
Measurement

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially...
Icon How YouTube Creator Partnerships Can Boost Brand Authenticity
Measurement

How YouTube Creator Partnerships Can Boost Brand Authenticity

Q&A with Ad Results Media’s Senior Director of Creator Content...

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Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...