BEHIND THE MIC

Measurement

Explore the latest insights and trends in Measurement
Icon Super Listener Study 2021 Recap
Measurement

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the...
Icon Is Programmatic The Future Of Podcast Advertising?
Measurement

Is Programmatic The Future Of Podcast Advertising?

For podcasts, using both host live-read and pre-recorded ads can...
Icon Does Gender Impact Podcast Ad Performance? Here’s What We Found.
Measurement

Does Gender Impact Podcast Ad Performance? Here’s What We Found.

Ad Results Media VP of Analytics, Lanny Chiu, provides insight...
Icon Analysis Isn’t A Drag, But This One Is.
Measurement

Analysis Isn’t A Drag, But This One Is.

Ad Results Media VP of Analytics, Lanny Chiu, breaks down...
Icon Podcasts Offer Brands A New Canvas For Connecting With Consumers
Measurement

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today’s media marketplace, brands are dealing with ad fraud,...

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Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...