BEHIND THE MIC

Measurement

Explore the latest insights and trends in Measurement
Icon Is ASMR Right for Your Audio Campaign?
Measurement

Is ASMR Right for Your Audio Campaign?

Autonomous sensory meridian response (ASMR) is an audio phenomenon with...
Icon How ARM’s Results Earned the Trust of Policygenius
Measurement

How ARM’s Results Earned the Trust of Policygenius

ARM’s targeted audio strategy proved profitable for insurance platform Policygenius.
Icon The Benefits of Specialized Agencies
Measurement

The Benefits of Specialized Agencies

Why successful audio advertising requires specialized expertise, not your AOR...
Icon ARM’s 2024 Outlook
Measurement

ARM’s 2024 Outlook

Audio insights and perspectives from industry insiders on the year...
Icon How ARM Helped Grammarly Drive Superior Conversion Rates With Audio
Measurement

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6%...

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Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...