BEHIND THE MIC

Measurement

Explore the latest insights and trends in Measurement
All Audio Creator Industry Press eBooks
Icon How to Measure Podcast Advertising ROI
Measurement

How to Measure Podcast Advertising ROI

Podcasting is mature and can be granularly measured. We have...
Icon Benefits of Audio Advertising in 2025
Measurement

Benefits of Audio Advertising in 2025

Explore the many benefits of using audio advertising to promote...
Icon Ultimate Guide to Podcast Advertising in 2025
Measurement

Ultimate Guide to Podcast Advertising in 2025

Podcast advertising is the ability for brands to pay for...
Icon Creating Engaging Audio Ads
Measurement

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines. 
Icon Minding the Audio Gap
Measurement

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad...
Icon ARM’s Strategy Exceeded Miro’s Performance Goals
Measurement

ARM’s Strategy Exceeded Miro’s Performance Goals

Miro’s partnership with ARM built confidence in the power of...

Interested in hearing more about how we help brands grow?

All articles
Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...