Infusing Immersive Storytelling Into Programmatic Advertising
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.
In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...
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Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...