BEHIND THE MIC

Explore the latest insights and trends in
Icon Who Listens To Podcasts (And How Can You Reach Them)?
Audio

Who Listens To Podcasts (And How Can You Reach Them)?

Podcast listeners tend to be younger, early adopters of technology...
Icon 5 Key Takeaways from the 2021 IAB Podcast Upfront
Industry

5 Key Takeaways from the 2021 IAB Podcast Upfront

The IAB just wrapped their 2021 Podcast Upfront – Listen...
Icon Why Podcasters Are Essential To Your Influencer Marketing Efforts
Creator

Why Podcasters Are Essential To Your Influencer Marketing Efforts

Brands could significantly benefit from breaking out of this stereotype...
Icon Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences
News

Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences

Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is...
Icon Podcasts Offer Brands A New Canvas For Connecting With Consumers
Measurement

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today’s media marketplace, brands are dealing with ad fraud,...
Icon Encouraging Inclusivity in Ad Agencies
News

Encouraging Inclusivity in Ad Agencies

What’s one-way agencies and executives can make changes to their...
Icon Episode 29 – An Interview with Bryan Barlett‪a‬
News

Episode 29 – An Interview with Bryan Barlett‪a‬

Exploring Podcast Ad Tech Have you been interested in learning more...
Icon Q&A With ARM’s New VPs of Media
Audio

Q&A With ARM’s New VPs of Media

For over 15 years, DeShá has specialized in generating revenue...
Icon Passion and Perseverance
News

Passion and Perseverance

A Mentor in the Workplace Sometimes when we talk about heroes,...
Icon Diversity and Inclusion
News

Diversity and Inclusion

Q: What challenges do women, and especially women of color,...
Icon Podcast “Super Listeners” Study
Audio

Podcast “Super Listeners” Study

We’re excited to partner together with Edison Research and PodcastOne...
Icon Meet the Women of Ad Results Media
News

Meet the Women of Ad Results Media

In the final segment, Kelsie Utz, Quality Assurance Coordinator, Seda...
Icon A Molson Coors Beverage Company Case Study
Industry

A Molson Coors Beverage Company Case Study

Bold Moves in the Podcasting Space Molson Coors & Ad Results...
Icon How To Measure Podcast Results, Efficiency
Measurement

How To Measure Podcast Results, Efficiency

by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts...
Icon Episode 20 – An Interview with Podsights Founder, Sean Creeley
News

Episode 20 – An Interview with Podsights Founder, Sean Creeley

Tracking podcast data can be difficult. In the past, advertisers...
Icon Episode 18 – Women In Podcasting: An Interview with LadyGang
News

Episode 18 – Women In Podcasting: An Interview with LadyGang

Boasting over 90 million downloads since it’s launch in 2015,...

Interested in hearing more about how we help brands grow?

Icon Why Reach Is No Longer Enough in Audio Advertising
Measurement

Why Reach Is No Longer Enough in Audio Advertising

For years, marketers have measured audio advertising success using familiar...
Icon Podcast Advertising Types & Examples
Industry

Podcast Advertising Types & Examples

Ad Results Media believes that host live-read ads that are...
Icon Types of Radio Ads & Examples
Industry

Types of Radio Ads & Examples

Radio advertising is often overlooked in today’s digital-first media landscape,...