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BEHIND THE MIC
Explore the latest insights and trends in
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Audio
Who Listens To Podcasts (And How Can You Reach Them)?
Podcast listeners tend to be younger, early adopters of technology...
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Industry
5 Key Takeaways from the 2021 IAB Podcast Upfront
The IAB just wrapped their 2021 Podcast Upfront – Listen...
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Creator
Why Podcasters Are Essential To Your Influencer Marketing Efforts
Brands could significantly benefit from breaking out of this stereotype...
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News
Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is...
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Measurement
Podcasts Offer Brands A New Canvas For Connecting With Consumers
In today’s media marketplace, brands are dealing with ad fraud,...
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News
Encouraging Inclusivity in Ad Agencies
What’s one-way agencies and executives can make changes to their...
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News
Episode 29 – An Interview with Bryan Barletta
Exploring Podcast Ad Tech Have you been interested in learning more...
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Audio
Q&A With ARM’s New VPs of Media
For over 15 years, DeShá has specialized in generating revenue...
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News
Passion and Perseverance
A Mentor in the Workplace Sometimes when we talk about heroes,...
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News
Diversity and Inclusion
Q: What challenges do women, and especially women of color,...
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Audio
Podcast “Super Listeners” Study
We’re excited to partner together with Edison Research and PodcastOne...
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News
Meet the Women of Ad Results Media
In the final segment, Kelsie Utz, Quality Assurance Coordinator, Seda...
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Industry
A Molson Coors Beverage Company Case Study
Bold Moves in the Podcasting Space Molson Coors & Ad Results...
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Measurement
How To Measure Podcast Results, Efficiency
by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts...
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News
Episode 21 – Women in Podcasting: An Interview with Podcast Nation
In the third and final installment of our Women In...
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News
Episode 20 – An Interview with Podsights Founder, Sean Creeley
Tracking podcast data can be difficult. In the past, advertisers...
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News
Episode 19 -Women In Podcasting: An Interview with the Ladies of Wondery
Dirty John. Dr. Death. Dying for Sex. These are just a...
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News
Episode 18 – Women In Podcasting: An Interview with LadyGang
Boasting over 90 million downloads since it’s launch in 2015,...
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All articles
Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
Read the article
Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
Read the article
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Read the article