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BEHIND THE MIC
Explore the latest insights and trends in
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Measurement
More Than Meets The Ear Series – Make Your Voice Heard
In this segment of our More Than Meets The Ear...
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Audio
As Brand Safety Becomes Bigger Issue, A Big Audio Buyer Builds An Advertiser Warning System
Which podcast shows are considered “brand safe” has become one...
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News
Fast Company’s More Than Meets The Ear Series
In our More Than Meets The Ear Series, we partnered...
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Measurement
Is Programmatic The Future Of Podcast Advertising?
For podcasts, using both host live-read and pre-recorded ads can...
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Measurement
Does Gender Impact Podcast Ad Performance? Here’s What We Found.
Ad Results Media VP of Analytics, Lanny Chiu, provides insight...
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Creator
A Pairing Never Tasted So Good: Chicks in the Office x Coors Light
Ria and Fran of Barstool Sports’ “Chicks in the Office”...
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Press
Why Advertisers Are All In On Podcasts
Ashley Flowers of Crime Junkie explains how the power of...
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Industry
Audio Advertising Offers Brands Badly Needed Stability in the Rapidly Evolving Cookie-scape
For those of us in media, the word “cookie” instantly...
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Industry
Stories of Innovation Thrive on Podcasts
We’ve seen a wave of change for consumers and businesses...
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Measurement
Analysis Isn’t A Drag, But This One Is.
Ad Results Media VP of Analytics, Lanny Chiu, breaks down...
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News
Introducing the Next Evolution of ARM
We’re excited to share the next iteration of Ad Results...
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Creator
Celebrating PRIDE Month with our favorite LGBTQ+ Storytellers
This year PRIDE month feels even sweeter and we have...
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Industry
Spoiler Alert: Better Creative Lowers Your Podcast Advertising CPA
Ad Results Media CMO, Kurt Kaufer, analyzes the impact of...
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Industry
4 Ways Specialty Agencies Help Brands Navigate Podcast Advertising
If you’re not using an agency that specializes in podcasting,...
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Audio
Who Listens To Podcasts (And How Can You Reach Them)?
Podcast listeners tend to be younger, early adopters of technology...
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Industry
5 Key Takeaways from the 2021 IAB Podcast Upfront
The IAB just wrapped their 2021 Podcast Upfront – Listen...
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Creator
Why Podcasters Are Essential To Your Influencer Marketing Efforts
Brands could significantly benefit from breaking out of this stereotype...
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News
Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
Read the article
Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
Read the article
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Read the article