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BEHIND THE MIC
Explore the latest insights and trends in
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Audio
The Hidden Cost of Over-Optimization: Why Performance Marketers Are Risking Their Future by Over-Relying on Meta and Google
For years, platforms like Meta and Google have trained performance...
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Industry
VidCon 2022 | Top 3 Takeaways for Brands
Last week, Ad Results Media was in full attendance to...
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Industry
5 Key Takeaways from the 2022 IAB Podcast Upfront
The IAB just wrapped their PodcastUpfront event – Hear and...
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Industry
Top 4 Predictions for the Audio Metaverse
The metaverse doesn’t have to rely on fancy AR and...
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Press
Ad Results Media Listed as Campaign US Media Awards 2022 Finalist
We’re thrilled and grateful to have made the Campaign US...
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Industry
ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety
DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast...
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Press
Ad Results Media Expands Leadership Team to Prioritize Growth And Audio Expertise
Ad Results Media, a major buyer of podcast and other...
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Measurement
How YouTube Creator Partnerships Can Boost Brand Authenticity
Q&A with Ad Results Media’s Senior Director of Creator Content...
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Measurement
Super Listener Study 2021 Recap
ARM CEO Marshall Williams shares his top takeaways from the...
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Audio
Beyond the Mic: The Power of One
To celebrate Women’s History Month, we’re highlighting powerful women-led podcasts...
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Creator
Beyond The Mic: Black Voices That Transcend
In honor of the month, we’re highlighting a few Black...
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Creator
Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch
“People do not buy goods and services. They buy relationships,...
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Creator
4 Top Influencer Platforms That Enhance Creator Partnerships
To build more effective creator partnerships, these big four platforms—podcasts,...
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Audio
Top 3 Ways Podcasts On YouTube Offer Brands Opportunities
Move over, Apple and Spotify. YouTube is the No. 1...
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Audio
More Than Meets The Ear Series – Niche Messaging: Building A Brand
Liquid I.V. takes an experimental approach in partnering with podcasts.
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Press
Podcast News Daily Q&A: Ad Results Media’s Patty Mertes On Q4 Ad Trends
Ad Results Media VP of Media Patty Mertes provides insight...
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Industry
More Than Meets The Ear Series – The Power of Personality
For advertisers, partnering with a magnetic podcast host can yield...
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News
More Than Meets The Ear Series – Case Study: How We Did It
For Molson Coors, successful podcast advertising starts with getting “a...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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