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BEHIND THE MIC
Explore the latest insights and trends in
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Why Advertisers Are All In On Podcasts
Ashley Flowers of Crime Junkie explains how the power of...
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Industry
Audio Advertising Offers Brands Badly Needed Stability in the Rapidly Evolving Cookie-scape
For those of us in media, the word “cookie” instantly...
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Industry
Stories of Innovation Thrive on Podcasts
We’ve seen a wave of change for consumers and businesses...
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Measurement
Analysis Isn’t A Drag, But This One Is.
Ad Results Media VP of Analytics, Lanny Chiu, breaks down...
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News
Introducing the Next Evolution of ARM
We’re excited to share the next iteration of Ad Results...
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Creator
Celebrating PRIDE Month with our favorite LGBTQ+ Storytellers
This year PRIDE month feels even sweeter and we have...
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Industry
Spoiler Alert: Better Creative Lowers Your Podcast Advertising CPA
Ad Results Media CMO, Kurt Kaufer, analyzes the impact of...
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Industry
4 Ways Specialty Agencies Help Brands Navigate Podcast Advertising
If you’re not using an agency that specializes in podcasting,...
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Audio
Who Listens To Podcasts (And How Can You Reach Them)?
Podcast listeners tend to be younger, early adopters of technology...
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Industry
5 Key Takeaways from the 2021 IAB Podcast Upfront
The IAB just wrapped their 2021 Podcast Upfront – Listen...
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Creator
Why Podcasters Are Essential To Your Influencer Marketing Efforts
Brands could significantly benefit from breaking out of this stereotype...
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News
Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is...
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Measurement
Podcasts Offer Brands A New Canvas For Connecting With Consumers
In today’s media marketplace, brands are dealing with ad fraud,...
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News
Encouraging Inclusivity in Ad Agencies
What’s one-way agencies and executives can make changes to their...
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News
Episode 29 – An Interview with Bryan Barletta
Exploring Podcast Ad Tech Have you been interested in learning more...
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Industry
Moving From “Brand Like” to “Brand Love” with Podcast Advertising
Brand love is often defined as that moment when your...
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Audio
Q&A With ARM’s New VPs of Media
For over 15 years, DeShá has specialized in generating revenue...
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News
Diversity and Inclusion
Q: What challenges do women, and especially women of color,...
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All articles
Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
Read the article
Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
Read the article
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Read the article