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BEHIND THE MIC
Explore the latest insights and trends in
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Audio
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Industry
Reaching Sports Fans in the Age of Audio
Today’s most devoted sports fans aren’t just watching on TV...
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Audio
Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact
Digital audio isn’t a niche experiment anymore. It’s an increasingly...
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Audio
Amplifying Audio Investments with Video in 2026: A Strategic Playbook for Brands
In 2026, audio isn’t a supporting tactic. It’s the connective...
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Industry
Podcast Advertising Is Growing Up: ARM’s Key Takeaways from Magellan AI’s Q4 2025 Benchmarks
Magellan AI’s Q4 2025 Podcast Advertising Benchmarks make one thing...
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Audio
Why Treating Audio as Just Another Digital Line Item Is Costing Brands Real Growth
In an era where everything from calendars to refrigerators are...
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Audio
Streaming Audio Isn’t New. The Data Just Finally Caught Up.
If streaming audio feels like an “emerging” channel to you,...
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Audio
The Art of Sonic Branding: Finding Your Brand’s Voice
Every brand has a logo, a color palette, a tone...
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Audio
How Audio Advertising Fits Into Your Overall Media Plan
In today’s fast-moving, multi-channel marketing world, the most successful brands...
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Audio
ARM’s Takeaways: 2025 IAB Creator Economy Ad Spend & Strategy Report
The 2025 IAB Creator Economy Ad Spend & Strategy Report...
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Audio
The Hidden Cost of Over-Optimization: Why Performance Marketers Are Risking Their Future by Over-Relying on Meta and Google
For years, platforms like Meta and Google have trained performance...
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Measurement
How to Measure ROI from Audio Advertising
Audio advertising has quietly become one of the most effective...
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Industry
Driving Engagement, Reach, & Sales: Why Audio Advertising Is the Secret Weapon for the Auto Industry
In an industry where buying decisions are heavily influenced by...
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Audio
From Programmatic to Personal: Evolving Your Audio Strategy with Host-Read Ads
In the world of digital audio, programmatic advertising has opened...
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Audio
The Growth of Streaming Radio in the Digital Media Ecosystem
From 2020 to 2025, the rise of streaming radio advertising,...
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Industry
5 Key Takeaways from the 2022 IAB Podcast Upfront
The IAB just wrapped their PodcastUpfront event – Hear and...
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Industry
Top 4 Predictions for the Audio Metaverse
The metaverse doesn’t have to rely on fancy AR and...
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Press
Ad Results Media Listed as Campaign US Media Awards 2022 Finalist
We’re thrilled and grateful to have made the Campaign US...
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Industry
ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety
DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
Read the article
Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
Read the article
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Read the article