BEHIND THE MIC
Explore the latest insights and trends in audio and creator advertising
Audio
Audio
It’s Showtime: Why Podcast Marketers Must Plan Beyond Audio
The industry still calls them podcasts. But many of the...
Audio
Podcasting Isn’t Going to Television. Television Is Coming to Podcasting.
A recent Edison Research study found that 14% of weekly...
Audio
How Audio Branding Became the Connective Tissue of the Modern Media Mix
What is audio branding? Audio branding is the strategic use...
Creator
Creator
The Trust Shift: Why Audio Matters More in the Creator Era
Every year, Cannes produces a new headline about where marketing...
Creator
When Podcasts Become Social Engines, Not Just Audio Placements
Podcasting is no longer confined to headphones and podcast apps....
Creator
Podcast Influencers: The Future of Authentic Brand Storytelling
Consumers are getting harder to reach – and even harder...
Industry
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Industry
What Marketers Should Take Away from IAB NewFronts 2026
This week’s IAB NewFronts 2026 made one thing clear: the...
Industry
Reaching Sports Fans in the Age of Audio
Today’s most devoted sports fans aren’t just watching on TV...
Press
Press
ARM Welcomes Jess Robine as EVP, Media & Operations
We are thrilled to welcome Jess Robine as our new...
Press
ARM Welcomes Imran Ismail as Managing Director to Drive Client Operations
We are thrilled to welcome Imran Ismail to ARM as...
Press
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand...
