BEHIND THE MIC
Explore the latest insights and trends in audio and creator advertising
Audio
Audio
The Hidden Cost of Over-Optimization: Why Performance Marketers Are Risking Their Future by Over-Relying on Meta and Google
For years, platforms like Meta and Google have trained performance...
Audio
From Programmatic to Personal: Evolving Your Audio Strategy with Host-Read Ads
In the world of digital audio, programmatic advertising has opened...
Audio
The Growth of Streaming Radio in the Digital Media Ecosystem
From 2020 to 2025, the rise of streaming radio advertising,...
Creator
Creator
Podcast Influencers: The Future of Authentic Brand Storytelling
Consumers are getting harder to reach – and even harder...
Creator
Tuning Into Gen Z: Why Your Brand Needs Audio & Creator-Based Advertising
In 2025, Gen Z isn’t just a demographic – it’s...
Creator
YouTube Influencer Marketing Playbook
The YouTube creator economy guide for marketers
YouTube is the world’s...
Industry
Industry
Driving Engagement, Reach, & Sales: Why Audio Advertising Is the Secret Weapon for the Auto Industry
In an industry where buying decisions are heavily influenced by...
Industry
Podcast Upfront 2025: Audio’s Future Is Louder, Smarter, and More Visual Than Ever
The IAB Podcast Upfront 2025 gave us more than just...
Industry
Speak Up: Why Brands Can’t Afford to Stay Quiet in Today’s Geo-Political Climate
In today’s geo-political climate, consumers are turning to brands to...
Press
Press
ARM Welcomes Jess Robine as EVP, Media & Operations
We are thrilled to welcome Jess Robine as our new...
Press
ARM Welcomes Imran Ismail as Managing Director to Drive Client Operations
We are thrilled to welcome Imran Ismail to ARM as...
Press
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand...
