Measurement
The Hidden Cost of Over-Optimization: Why Performance Marketers Are Risking Their Future by Over-Relying on Meta and Google
For years, platforms like Meta and Google have trained performance...
Measurement
How to Measure ROI from Audio Advertising
Audio advertising has quietly become one of the most effective...
Measurement
Maximizing ROI with Programmatic Audio: Targeting, Timing, and Testing Strategies
In the ever-evolving world of digital advertising, programmatic audio is...
Measurement
Unlocking Audio’s Full Potential: Why Standardized Measurement in MMM Is the Next Frontier
At Ad Results Media, we’ve long believed in the unique...
Measurement
How to Measure Podcast Advertising ROI
Podcasting is mature and can be granularly measured. We have...
Measurement
Is Radio Advertising Effective?
With all the marketplace buzz about podcasts and streaming music...
