Measurement
Podcast Advertising Benchmarks Are Here: What Brands Need to Know
Brands love the intimacy of podcasting, audiences trust the hosts,...
Measurement
Rethinking Measurement: Forecasting Audio Performance Instead of Reporting It
The Measurement Playbook CMOs Inherited Is Now a Liability
Most audio...
Measurement
What 97,000 Campaigns Reveal About the Future of Audio Advertising
The newest Performance Benchmark Report from Podscribe offers one of...
Measurement
Podcasts Overtake AM/FM in Spoken-Word Listening: What It Means for Advertisers
For the first time ever, podcasts have surpassed AM/FM radio...
Measurement
Is Radio Advertising Effective?
With all the marketplace buzz about podcasts and streaming music...
Measurement
Streaming Audio Isn’t New. The Data Just Finally Caught Up.
If streaming audio feels like an “emerging” channel to you,...
