Why the Sports Industry Can’t Lose with Audio

In the ever-evolving world of sports marketing, one thing remains constant: the race to capture attention. As the media landscape becomes increasingly fragmented, savvy marketers are looking for new ways to connect with fans authentically, efficiently, and at scale.

That’s where audio advertising enters the game. From podcasts and streaming platforms to radio and smart speakers, audio is surging in popularity. And for the sports industry, this isn’t just a trend – it’s an opportunity.

Why Audio is a Winning Strategy for the Sports Industry:

Your Fans Are Already Listening

Whether it’s game-day commentary, daily sports talk shows, or sports-themed podcasts, fans are constantly tuning in. Audio is already part of their routine. In fact, 71% of sports podcast listeners say they’re more likely to trust and engage with brands that advertise in their favorite shows.

Real-Time Relevance: Lightning-Fast Turnaround

Playoffs? Breaking trades? Championship wins? Audio ads can be produced and launched in hours – not days or weeks. That speed allows sports marketers to deliver time-sensitive, emotionally resonant messages while the moment is still hot.

Game-Day Targeting & Local Activation

With geo-targeted streaming and radio options, you can speak directly to fans on game day, whether on their way to the stadium, at a bar, or tuning in from home as they prep their game-day snacks. Promote tickets, merchandise, special offers, or post-game events with precise timing and location relevance.

Endorsements from the Voices Fans Trust

Audio allows you to leverage recognizable voices such as players, analysts, podcast hosts, or beloved local radio personalities. When your message is delivered by someone fans already trust, it creates instant credibility and a deeper connection.

Extend the Buzz Beyond the Broadcast

While every fan might not be watching live, many are following the commentary. Audio advertising allows your brand to ride the wave of sports chatter before, during, and after the event across podcasts, highlights, and sports recap shows.

Build Momentum Across a Season

From opening day to the championship game, audio lets you create consistent storytelling that evolves with the season. Tease new promotions, celebrate big wins, or pivot messaging instantly when the playoff picture changes.

Reach Audiences Wherever They Are

Unlike visual media, audio goes where screens can’t: the gym, the car, the tailgate, and even the stands. Sports fans are active and mobile, making them the perfect audience for immersive, on-the-go audio campaigns.

Amplify Existing Campaigns

Audio is a proven, powerful addition to any media strategy. Layering audio into your strategy boosts reach and frequency while delivering consistent messaging across multiple touchpoints. And with dynamic ad insertion and real-time tracking, you’ll see ROI faster than ever.

Ready to Get in the Game?

For the sports industry – from betting apps and athletic wear to streaming platforms and sporting goods – audio isn’t just a nice-to-have, it’s a must-win channel.

ARM specializes in helping brands tap into the power of trusted voices, lightning-fast production, and unmatched fan engagement. Whether you’re promoting limited-time offers, launching new gear, or riding the wave of game-day hype, we’ll help you turn every moment into a marketing opportunity.

Add audio to your media mix, and make your brand part of the conversation fans are already having. Contact ARM today and let’s win big together. 

CASE STUDY:

To keep ticket sales strong and users engaged, Gametime needed to stay relevant in real time. But constantly updating ad copy was time-consuming and limited timely messaging.

By partnering with ARM and leveraging our large creator network, Gametime was able to embed their messages into authentic content. With flexible talking points and templates, hosts could seamlessly weave messaging into podcasts, videos, and social media – ultimately making Gametime a natural part of everyday conversations.

This strategy drove higher audience engagement and boosted brand visibility across platforms, helping Gametime stay top of mind in a fast-moving news and events cycle.

See the full case study.