Gametime

Gametime is dedicated to making the ticket buying experience better for sports fans and music buffs alike. But promoting events requires constant attention to keep up with the demand. In order to keep users engaged, events fresh, and ticket sales moving, Gametime needed to become an integral part of the day-to-day news cycle.

Prior to partnering with ARM, Gametime’s advertising copy and talking points had to be constantly edited and refreshed, creating restraints on relevant messaging and timely engagement. The solution? Make them part of the everyday conversation by equipping our trusted creators with the information required at any given moment.

Gametime prides themselves on reveling in life’s impromptu moments – so why not take that approach in their advertising?

ARM tapped into our long-standing network of creators and hosts to collaborate on the best way to seamlessly integrate Gametime into their ad reads, as well as their social and video platforms.

By providing clear direction, talking points, and templates, hosts were able to easily adapt Gametime’s messaging into natural extensions. These genuine experiences allowed creators to take control and connect with their audiences in ways only they know how.

For Gametime, this approach led to increased audience engagement and highly-visible logo integration into social and video content. By partnering with creators and hosts, Gametime naturally became part of the news cycle for up-to-date content extensions.