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BEHIND THE MIC
Explore the latest insights and trends in
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Audio
What 97,000 Campaigns Reveal About the Future of Audio Advertising
The newest Performance Benchmark Report from Podscribe offers one of...
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Audio
When Podcasts Become Social Engines, Not Just Audio Placements
Podcasting is no longer confined to headphones and podcast apps....
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Measurement
Podcasts Overtake AM/FM in Spoken-Word Listening: What It Means for Advertisers
For the first time ever, podcasts have surpassed AM/FM radio...
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Industry
Reaching Sports Fans in the Age of Audio
Today’s most devoted sports fans aren’t just watching on TV...
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Audio
Digital Audio Advertising in 2026: Turning Listener Attention Into Brand Impact
Digital audio isn’t a niche experiment anymore. It’s an increasingly...
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Audio
Amplifying Audio Investments with Video in 2026: A Strategic Playbook for Brands
In 2026, audio isn’t a supporting tactic. It’s the connective...
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Industry
Podcast Advertising Is Growing Up: ARM’s Key Takeaways from Magellan AI’s Q4 2025 Benchmarks
Magellan AI’s Q4 2025 Podcast Advertising Benchmarks make one thing...
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Audio
Why Treating Audio as Just Another Digital Line Item Is Costing Brands Real Growth
In an era where everything from calendars to refrigerators are...
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Audio
The Art of Sonic Branding: Finding Your Brand’s Voice
Every brand has a logo, a color palette, a tone...
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Audio
ARM’s Takeaways: 2025 IAB Creator Economy Ad Spend & Strategy Report
The 2025 IAB Creator Economy Ad Spend & Strategy Report...
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Audio
From Programmatic to Personal: Evolving Your Audio Strategy with Host-Read Ads
In the world of digital audio, programmatic advertising has opened...
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Industry
How a Founder’s Spot Can Connect Audiences to the Heart of Your Brand
When creating a programmatic audio ad campaign, consider the approach...
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Audio
Beyond the Mic: Pride in Podcasting
This month, we celebrate Pride by highlighting the historical and...
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Industry
5 Key Takeaways from the 2022 IAB Podcast Upfront
The IAB just wrapped their PodcastUpfront event – Hear and...
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Creator
Beyond the Mic: Identity and Representation
Celebrate Asian American and Pacific Islander Heritage Month with ARM...
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Industry
Top 4 Predictions for the Audio Metaverse
The metaverse doesn’t have to rely on fancy AR and...
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News
Leading the Way: Reflections from Women in Leadership
We’re closing out Women’s History Month highlighting the resilient women...
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Press
Ad Results Media Listed as Campaign US Media Awards 2022 Finalist
We’re thrilled and grateful to have made the Campaign US...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
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Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
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Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
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Measurement
Why Reach Is No Longer Enough in Audio Advertising
For years, marketers have measured audio advertising success using familiar...
Read the article
Industry
Podcast Advertising Types & Examples
Ad Results Media believes that host live-read ads that are...
Read the article
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Read the article